- Marketing in the Age of Machines
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- Your Competitors Show Up on ChatGPT. You Don’t.
Your Competitors Show Up on ChatGPT. You Don’t.
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
February 19, 2026
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Local search isn’t just Google anymore. Buyers still use Google Maps, but many now ask ChatGPT and other AI tools for recommendations. Most businesses optimize one channel and ignore the other — which means lost visibility and lost leads.
Solution
Build both layers. Nail Google Maps fundamentals (optimized GBP, review velocity, NAP consistency, city-specific pages). Then create AI visibility through press releases, local mentions, listicles, sponsorships, and multi-platform reviews. Maps ranks proximity; AI ranks recognition.
Lesson
Search is now multi-channel. Businesses that engineer presence in both Maps and AI become the default choice. Those who don’t will slowly disappear from high-intent discovery.
1/. How AI is Transforming the Retail Industry
AI is changing retail by helping companies better understand customers, predict demand, and optimize operations. From personalization to smarter supply chains, these tools are improving efficiency and decision-making across channels. For B2B marketers, the article highlights how AI is reshaping competitive advantage in retail — and why understanding this shift matters now.
Read the full post here:
Generate B2B Leads With Just One Click
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2/. Aurora Mobile’s GPTBots.ai and Ants Asia Forge Strategic Partnership for AI Innovation in Asia-Pacific
Aurora Mobile’s GPTBots.ai has partnered with Ants Asia to accelerate enterprise AI adoption across Asia-Pacific, combining no-code AI agents with regional expertise to deliver practical, scalable automation for businesses.
Read the full post here:
👉 Tools in the Age of Machines:
Amplitude: Tracks user behavior to improve product and growth decisions.
6sense: Identifies high-intent B2B buyers using AI-driven intent data.
Mutiny: AI-powered B2B website personalization based on account-level data.
