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- Your B2B Ads are Failing. Here's Why
Your B2B Ads are Failing. Here's Why
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
September 25, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Many B2B ads fail because they don’t address a real problem or desire, wasting budget and missing results.
Solution
Use a 4-step system: highlight the problem, show why you’re the solution, provide proof, and include a clear CTA.
Lesson
Simple, structured ads that focus on pain points and guide action drive measurable B2B results.
B2B ads 101:
Step 1:
Call out a major problem or major desire.Step 2:
Explain why they should choose you to solve it.Step 3:
Show them how you’ve done it for similar businesses.Step 4:
Drop a CTA that tells them exactly how to move forward.4 step system → $$$$
— Evan Seech | Ads & Funnels (@evanseech)
7:00 PM • Sep 15, 2025
1/. How to Leverage AI in Email Marketing For Better Campaigns
AI is changing B2B email marketing by helping automate tasks like content creation, personalization, and send-time optimization. Understanding how to use these tools can help marketers save time, improve engagement, and run more effective campaigns, making it a must-read for anyone looking to stay competitive.
Read the full post here:
Generate B2B Leads With Just One Click
Yes, it’s real. No spam, no random lists. Our platform delivers qualified B2B leads straight to your inbox using gated content.
2/. What Is Sales Multithreading? Why ABM Success Starts Before a Campaign
In B2B sales, relying on a single contact is risky. Multithreading—building relationships with multiple stakeholders—helps create a stronger, more resilient pipeline. Starting early and integrating this approach into your ABM strategy ensures your campaigns reach the right roles and align with the buying committee. Read the full post to see how it works.
Read the full post here:
👉 Tools in the Age of Machines:
Leadverse.ai: This platform helps B2B marketers identify high-intent leads by analyzing public conversations on platforms like Reddit and X, using AI to assess relevance and intent.
Promptwatch: AI visibility monitoring platform that tracks brand mentions across major AI models like ChatGPT, Claude, and Perplexity, providing insights to improve brand presence in AI-generated content.
Outrank.so: is an AI-powered SEO and content creation platform that automates the generation of SEO-optimized content to help businesses grow organic traffic.
Understanding your own business is the first step to delivering meaningful solutions.