You can't bypass the basics of marketing

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 This is why a 14-year-old kid living in Missouri can go viral on social media while that 40-year-old marketing executive who has a Harvard MBA and works for a multi-billion dollar company can’t crack 100 views.

Problem: 
Social media marketing faces a dilemma: while corporate campaigns undergo meticulous planning, they often lack the authentic spontaneity that resonates with audiences, leading to low engagement.

Solution: Simplifying content creation processes and embracing authenticity can bridge this gap. By allowing for creativity and spontaneity, brands can create more relatable content that connects with their audience on a deeper level.

Lesson: The success of organic, spontaneous posts compared to corporate campaigns highlights the importance of balancing strategy with authenticity in social media marketing. By adopting a more intuitive approach, marketers can learn from individuals who prioritize genuine expression and enhance their social media presence.

How do you think brands can effectively blend strategic planning and authenticity to boost engagement on social media?

1/. Why 2024 is your year to experiment with AI:
Intuit QuickBooks Canada earned the title of AI Marketer of the Year, highlighting the importance of using predictive AI in modern marketing. Karan Arora explains how incorporating AI into their processes boosted their search marketing efforts and stresses the need for AI-driven tools in the upcoming year. Their marketing results, like a 33% increase in return on ad spend in 2023, demonstrate the value of AI adoption. By combining predictive and generative AI, Intuit QuickBooks shows the benefits of embracing innovation and adapting to digital changes for long-term success.

Insights for B2B Marketing Directors:

• Experimentation and innovation are crucial for long-term success in the digital world. B2B marketing directors should encourage their teams to try new things and adapt to changes.

• With AI technology advancing quickly, B2B marketing directors should keep up with new AI tools and strategies. By staying informed, marketing teams can stay competitive and succeed in the ever-changing digital landscape.

Read the full post here:

2/.‘You can’t cheat the fundamentals’: Why Prime has been reduced to the bargain bin.
Prime Hydration, the brainchild of YouTubers and influencers KSI and Logan Paul, experienced an unprecedented surge in demand upon its launch, reminiscent of ticket sales for a Taylor Swift concert or the rush for toilet paper in 2020. However, the hype surrounding the energy drink seems to have waned, with first-quarter sales for 2024 plummeting compared to the previous year. While Prime's rapid rise and fall may seem abrupt, it reflects broader trends in product launches, particularly in the digital age, where social media can amplify both success and decline. The story of Prime serves as a cautionary tale for brands, emphasizing the importance of sustainable growth strategies and adherence to fundamental marketing principles.

Read the full post here:

3/. Is Airchat Ushering In A New Era Of Social Audio And Conversational Networks?
Airchat emerges as a new contender in the social audio space, drawing comparisons to Clubhouse but offering a fresh approach. With audio gaining traction post-pandemic, Airchat seeks to facilitate meaningful conversations and connections in a conversational network format. Founded by Brian Norgard and Naval Ravikant, Airchat aims to provide a platform for civil discourse and genuine interactions, distinguishing itself from traditional social networks.

👉 Tools in the Age of Machines:

Wynter: A website for a B2B (business-to-business) target market research platform. This means it helps businesses gather insights from other businesses, not just consumers.

Typeframes: An AI-powered tool that turns your text or website into short, editable video clips. 

Drippi.ai: A tool designed to help with cold outreach on Twitter, specifically geared towards B2B lead generation.