- Marketing in the Age of Machines
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- World's first podcast with an AI co-host / A 4-hour commercial / TikTok or YouTube?
World's first podcast with an AI co-host / A 4-hour commercial / TikTok or YouTube?
A weekly email with the best of marketing, Ai, and business.
Marketing in the age of Machines by Castleberry
May 11, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you:
👉 An Innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, Ai, and Business that will help you understand the ever-changing landscape.
👉 3 Tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤯 Evelyn is the Digital Marketing Manager at a B2B company and needed to grow the reach of the company’s content on LinkedIn on a very restricted budget.
Her solution: Evelyn motivated her colleagues to share the company's posts on their profiles. This worked because everyone has a different network on LinkedIn, and reposting organically amplifies the message.
The lesson: Sometimes, you need creative ways to amplify your message on social media. Organic reach can be maximized by using the power of personal networking.
1/. Enjoy the Powerfully Peaceful ARIYA | Nissan USA. Would your audience be willing to watch a 4-hour commercial? Nissan's marketing team thought so and released a 4-hour video that already has 17 million views. What's the secret? Lofi music and a relaxing car ride on a Japanese highway.
More:
The ad pays tribute to the famous French YouTube channel Lofi Girl, which offers 24/7 streaming of Lofi music while projecting an animation of a girl writing notes. The channel has 12.6 million subscribers.
The ad's success is due to the use of a Lofi Girl-like soundtrack and aesthetic, and its scenery that is inspired by Japanese engraving prints with a touch of Anime.
Many YouTube ads annoy users; however, Nissan's approach shows that content that adds value even if it’s just music and animation can be far superior to traditional advertising.
Here is the video:
2/. The first mainstream podcast with an AI co-host. "Mind Meets Machine": the new podcast that combines artificial intelligence with the human experience. The "Mind Meets Machine" podcast, launched on April 29th, seeks to explore ways to improve life with the help of Ruby, an AI designed to have personality and simulate emotions.
More:
"Mind Meets Machine" is hosted by Robb Lennon and his co-host Ruby AI. Ruby sounds so natural that her virtual origin could easily be forgotten, except that she repeatedly reminds the audience that she is an AI programmed specifically for the show.
Ruby AI was designed to be different from other bots and has a memory of all conversations, allowing it to develop new capabilities as new episodes are recorded.
3/. Most people think it's TikTok, but YouTube is still king among teens. According to Pew Research Center, the platform most consumed by teens is YouTube, far ahead of TikTok.
👉 Tools in the age of the machines:
Runway: A suite of creative tools that use artificial intelligence as a creative partner. It offers more than 30 AI tools that facilitate content generation, including the ability to generate compelling videos and images from any image, video clip, or text.
Opus Clip: It allows you to upload a Youtube video and, with one click generate short videos for TikTok and Youtube Shorts.
Expandi: A LinkedIn automation platform that allows users to expand their network and generate leads. With this tool, users can automate invitations, messages, and profile visits to connect with new contacts relevant to their niche.
Content is the engine that allows brands to avoid the constant dependence on advertising”