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- Why Your Meta Ads Are Tanking (and How to Fix It Fast)
Why Your Meta Ads Are Tanking (and How to Fix It Fast)
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
November 13, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: Meta ads feel broken — CPMs are up, results are flat, and performance keeps dropping. But the real issue isn’t Meta, it’s that most brands are running the same tired creatives in a much more competitive space.
Solution: Keep your ads fresh. Test new hooks, visuals, and angles every week, focus on improving CTR and conversion rates, and simplify your campaign structure — one for scaling, one for testing.
Lesson: Meta didn’t stop working, it just rewards faster learners. The brands winning now aren’t spending more, they’re iterating smarter.
1/. AI Chatbots vs traditional chatbots: Why GTM teams are making the switch
This article helps you understand the real difference between AI and traditional chatbots. You’ll see why AI chatbots are more flexible, smarter, and better at personalizing conversations — useful if you’re optimizing lead capture or customer interactions.
Read the full post here:
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2/. The 8 Step B2B Social Media Marketing Plan You Need to Succeed in 2026
Reading this gives you a clear, step-by-step framework for creating a B2B social media strategy that actually works. You’ll learn how to pick the right channels, engage your audience, measure success, and build a plan that’s actionable, not just theoretical.
Read the full post here:
👉 Tools in the Age of Machines:
Bear AI: Tracks how your brand is mentioned across AI-driven search engines and shows the exact sources so you can optimize your content for AI visibility.
Alertmouse: Monitors mentions of your brand, topics, or competitors across news, blogs, and social media with smarter filtering and alerts.
Mailmodo: Lets you create interactive, no-code emails with embedded forms, polls, and automated journeys to boost engagement and conversions.
Timing matters more than frequency — bombarding your audience backfires.