Why Your Marketing Team Is Using AI Wrong

A weekly email with the best of marketing, AI, and business.

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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

Problem
Many teams use AI in marketing through scattered prompts and tools, but struggle to apply it consistently to real work. The gap between AI demos and daily execution leads to wasted time and uneven results.

Solution
The playbook captures real AI marketing workflows as they’re actually used, including prompt stacks, tools, systems, and concrete examples across search, ads, email, and landing pages. It focuses on reusable structures, not theory.

Lesson
AI works when it’s systematized. Teams that document and reuse proven workflows move faster, reduce guesswork, and get real value from AI instead of experimenting blindly.

1/. ChatGPT Ads Will Reshape Conversational PR: Here's How To Prep For The GEO-Era
Advertising inside conversational AI tools could reshape how B2B brands gain visibility and credibility. As buyers increasingly rely on AI-generated answers, PR, content, and search strategies may need to adapt to influence how brands appear in these environments. The shift raises new questions about trust, measurement, and preparation as conversational channels become part of the buying process.

Read the full post here:

ChatGPT Ads Will Reshape Conversational PR: Here's How To Prep For The GEO-Era

"Welcome to the citation economy, where influence isn't bought - it's referenced."

www.provokemedia.com/latest/article/chatgpt-ads-will-reshape-conversational-pr-here%27s-how-to-prep-for-the-geo-era

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2/. AI to Become Core Infrastructure in 2030 Marketing Stacks
AI is becoming foundational to how marketing stacks operate, not just an add-on tool. As it takes on a central role in data, decision-making, and execution, B2B teams will need to rethink stack design, workflows, and skills. The shift signals a move toward AI as infrastructure rather than software.

Read the full post here:

AI to Become Core Infrastructure in 2030 Marketing Stacks | Marketing in the Age of Machines

marketingintheageofmachines.com/ai-to-become-core-infrastructure-in-2030-marketing-stacks

👉 Tools in the Age of Machines:

  • Odysser: Maps customer journeys to understand how users move to conversion.

Odysser – AI animations for your next video

Odysser turns talking-head and marketing videos into engaging, animated content with AI-powered motion graphics. It's fast, on-brand, and easy.

odysser.com

  •  TofuHQ: Helps teams create and manage top-of-funnel content.

Tofu - Ship Integrated Campaigns 8x Faster

Your entire marketing campaign run under one platform. 1:1 ABM, personalized nurture, outbound prospecting, webinars and events, upsell and cross-sell.

www.tofuhq.com

Wondercraft

AI-native video studio with a real editor, every top model, and an AI agent as your creative assistant. Create videos, podcasts, and more by simply chatting with AI.

www.wondercraft.ai

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