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Why Your Content Is Invisible To Google
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
October 30, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: Many local businesses miss out on opportunities because their websites are poorly structured and lack technical SEO, even if they’ve been around for years.
Solution: I built a 60-page optimized site, combining manual planning, AI-generated content and images, strategic backlinks, and technical SEO to attract and convert leads.
Lesson: Combining strategy, attention to detail, and AI tools can turn a basic website into a high-performing lead generator.
28% of ChatGPT’s most-cited pages have ZERO organic visibility in Google 🤯
my awesome colleague @Lou_Linehan analyzed the 1,000 most-cited pages in ChatGPT, via our ChatGPT index in Ahrefs Brand Radar.
my favorite finding: nearly ONE IN THREE of ChatGPT’s most cited pages
— Ryan Law (@thinking_slow)
2:50 PM • Oct 28, 2025
1/. 67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)
AI often relies on sources you can’t rank for, revealing a gap between what AI trusts and what SEO rewards. Marketers will want to read this to understand how AI references content differently than search engines.
Read the full post here:
Generate B2B Leads With Just One Click
Yes, it’s real. No spam, no random lists. Our platform delivers qualified B2B leads straight to your inbox using gated content.
2/. Google Ads in AI Mode: Here’s What We Know
Google’s AI Mode changes how ads appear, prioritizing conversational, AI-driven search results. Advertisers need to adapt strategies, using AI-friendly campaigns like Performance Max. This article is a must-read for anyone wanting to stay ahead in AI-powered advertising.
Read the full post here:
👉 Tools in the Age of Machines:
MediaBoost: Te ayuda a conseguir enlaces de alta autoridad y apariciones en medios para mejorar visibilidad SEO y de IA.
VEED.IO: Plataforma online de edición de vídeo con herramientas AI‑integradas para crear, editar y publicar contenido fácilmente.
Followerwonk: Herramienta de análisis para Twitter que permite explorar bios, analizar seguidores y optimizar la estrategia social.
If your content isn’t getting sales calls, it’s just wallpaper.