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Why Your Cold Outreach Gets Ignored and How to Fix It
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
September 11, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Most cold outreach messages feel like spam because they are blind, generic, and clearly copy-pasted. As a result, these messages are often ignored, deleted, or reported as spam.
Solution
Personalize outreach by making it clear where you found their contact info, demonstrating that you understand their specific business and common struggles. Mention that you could help, but not in a one-size-fits-all way, and offer a low-commitment next step like a short call or a case study.
Lesson
Cold outreach isn’t spam when it shows genuine relevance and gives value upfront. By being specific, contextual, and respectful of their time, you transform a random message into the start of a conversation.
It's "spam" because the offer is blind and copypasta.
It's not spam IF they see in the message:
- where exactly you found their contact info (or how)
- you UNDERSTAND what THEIR business is, not just that business
- you ASK them about a typical struggle such business might— Michael Kove (@michael_kove)
12:55 PM • Sep 7, 2025
1/. AI Email Marketing: Tips, Tools, Prompts, & Predictions
AI is transforming email marketing by making personalization and timing smarter and easier to scale. This post explains how to use AI to craft better subject lines, send at the right time, and create messages that feel relevant. A quick read if you want to turn generic email blasts into conversations that drive results.
Read the full post here:
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2/. The 13 viral marketing laws
Viral content follows patterns, not luck. This post shares 13 rules that reveal why some ideas spread while others flop. You will learn why authentic posts often beat polished ones and why putting the customer at the center drives more shares. A quick read that can sharpen any B2B marketing strategy.
Read the full post here:
👉 Tools in the Age of Machines:
Wati.io: Tool to manage, automate, and broadcast customer conversations on WhatsApp.
AdCreative.ai: AI tool that generates ad creatives and copy designed to convert.
Smartly.io: Platform to create, run, and optimize ads across social and search channels.
Every post without a strategy vanishes in seconds and so does your authority.