Why We Love Bite-Sized Videos

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 There’s never been a better time to grow your LinkedIn following.

Problem:
Many content creators struggle to build a loyal following on LinkedIn, often finding that their posts fail to attract significant engagement. This issue can arise from a lack of varied content, insufficient interaction with the community, or not understanding how LinkedIn's algorithms favor native content. As a result, creators may feel frustrated and uncertain about how to effectively grow their presence and connect with their audience.

Solution:
Matt Gray suggests creating scroll-stopping content in various formats, such as eye-catching images, engaging videos, and insightful text posts. He advises against simply posting and ignoring the community; instead, he recommends engaging authentically by commenting on others' posts, initiating genuine conversations, and sending personalized connection requests. Additionally, Gray highlights the need to focus on native content, avoiding external links, and using analytics to refine content strategy based on performance data.

Lesson:
The key takeaway from Matt Gray's insights is the necessity of a long-term, consistent effort in building a personal brand on LinkedIn. Success doesn't come overnight; it requires daily engagement and patience over 6-12 months to gain traction and build momentum. By following these proven systems—creating varied and native content, engaging authentically, and using data-driven insights—creators can build a thriving community and potentially grow their following to 100,000 raving fans, all starting with just one post.

Are you ready to commit to the long game and start building your LinkedIn community today?

1/. Why We Love Bite-Sized Videos
Short-form videos have become a dominant force in digital marketing, appealing to both consumers and marketers alike. The post explores the psychology behind their popularity, highlighting the shrinking attention spans of modern audiences and the convenience of quick, digestible content. As attention spans decrease, the demand for short-form videos continues to rise, making them a key trend in 2024's marketing strategies. This article explores why these videos are so effective and why they resonate with audiences today.

Insights for B2B Marketing Directors

• Short-form videos are versatile and can be repurposed across platforms like TikTok, YouTube Shorts, and Instagram Reels, ensuring maximum visibility and reach.

• Short-form videos require less investment in production, making them a budget-friendly option for delivering impactful content without compromising on quality.

Read the full post here:

2/. The power of internal linking for SEO
The post discusses how companies like MasterClass, Medium, and Upwork successfully leveraged SEO to fuel their growth by working with expert Ethan Smith. It highlights the importance of internal linking, a crucial yet often overlooked aspect of SEO, in improving website visibility and search engine rankings. By strategically using internal links, businesses can enhance user experience, distribute link equity, and better target specific keywords. The post also underscores the value of human-generated content in SEO and offers practical steps for building an internal linking strategy.

Read the full post here:

3/. How to write the perfect cold email
Crafting effective cold emails can be challenging, but a casual tone can significantly improve response rates. By making your email appear informal and non-salesy, you increase the likelihood of engagement. Techniques such as using internal-style subject lines, eliminating formalities, and including personalized elements can make your email stand out and feel more genuine. These psychological hacks encourage recipients to respond, ultimately fostering a more natural and productive conversation.

Read the full post here:

👉 Tools in the Age of Machines:

Best Regards: An email marketing service designed for infrequent senders.

Napkin: Free online platform to generate visuals like diagrams, charts, scenes, and images from your existing text content.

Junia: AI-powered tool specializing in generating engaging and effective Twitter posts.