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Why SEO will never be the same
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
January 25, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 Large language models will soon be the new SEO gate keepers:
Problem: Marketers face a challenge as more people turn to chat-based AI instead of traditional search engines like Google. The methods they've used for showing up in online searches might not work the same way. Now, companies need to figure out how to get noticed and recommended by these new AI systems.
Solution: To tackle this, marketers should change how they approach advertising. It's not just about using the old tricks for showing up on search engines. Now, it's about making sure your info is easy to find and matches what the AI systems are like. This means focusing on giving users a good experience, presenting data easily, and ensuring the info is relevant to what people seek.
Lesson: The lesson here is that marketing strategies need to be more flexible. Marketers have to keep an eye on what these new AI systems are like and adjust how they share information. By putting the user first and making info easy to understand, businesses can stay on top in this new age of AI recommendations.
How do you plan to shine in this new online world ruled by big language models?
Large language models will soon be the new SEO gate keepers.
How can we get them to recommend our products and services? We asked chatgpt. A thread👁️
— Olivia Says (@OliviaSays_ai)
4:32 AM • Jan 20, 2024
1/. From long form to shorts: How AI is accelerating content creation: This article explores how artificial intelligence (AI) is reshaping content creation, especially in the shift from long-form to short-form content. In a world where attention is scarce, the trend towards shorter formats, popularized by platforms like TikTok and Instagram, is growing. AI tools are becoming crucial for content creators to adapt long-form content into concise formats without losing depth.
Insights for B2B Marketing Directors:
AI makes it quick to change long-format content into short. This is useful for B2B marketers who want to share complex messages across diverse channels.
Short and interesting content made with AI can connect more with customers. B2B marketers can use this to make content that customers like and want to engage with. Don’t forget businesses are run by people and not machines.
Read the full post here:
Assess Your Brand's Content Readiness!
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing agency.
2/. I built a $26,000/mo programmatic SEO portfolio that operates with no employees: This twitter post shares tips on creating programmatic SEO portfolio without any employees. It emphasizes acquiring aged domains for explosive results, utilizing repeatable keyword patterns, and focusing on robust internal linking strategies. The importance of unique data, meticulous attention to content quality, and the correlation between indexed pages and traffic are highlighted.
Insights for B2B Marketing Directors:
While internal linking is stressed, B2B marketers should also incorporate broader SEO metrics like user experience and mobile optimization for a holistic approach.
Explore avenues beyond digital products for revenue diversification, such as partnerships, affiliate marketing, or custom solutions tailored to the B2B landscape.
I built a $26,000/mo programmatic SEO portfolio that operates with no employees.
If you want to get into pSEO this year, here's how I would do it from scratch:
1. Build on an aged domain
To get explosive results I always look to find and acquire an aged and abandoned site that… twitter.com/i/web/status/1…
— Ian Nuttall (@iannuttall)
10:08 AM • Jan 19, 2024
3/. My favorite 5 prompts for marketers using ChatGPT: In this post, five practical prompts for marketers leveraging ChatGPT are shared. These prompts include incorporating storytelling in blog intros with data for engagement, discovering unique stats for varied content creation, analyzing competitor topics for blog planning, and identifying popular social and evergreen blog content through competitor insights. Each prompt provides actionable strategies for marketers using ChatGPT to enhance their content and strategy.
My favorite 5 prompts for marketers using ChatGPT.
Prompt #1: Please write a blog post about [insert the topic here] and use stats and data throughout the article while citing your sources as well as write the introduction in a storytelling format.
By having ChatGPT add… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
4:27 PM • Dec 31, 2023
👉 Tools in the Age of Machines:
Transistor: A podcast hosting and analytics platform designed to make podcasting easier and more efficient.
Loops: A platform that empowers software companies to streamline their email communication and increase user engagement.
Marketmuse: A software platform that uses AI and data to help content creators and marketers plan, optimize, and improve their content strategy.
I think we often forget that our job is not to predict the future but to invent it.