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Why Old Agency Models Don’t Work in 2025
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
August 21, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Traditional Madison Avenue structures are too slow and rigid for today’s fast-moving market, creating friction and making agencies unfit for 2025.
Solution
Modern agencies use flexible models like Studios, Beehives, or Pit Crews to speed up execution, improve collaboration, and stay aligned with client needs.
Lesson
There’s no perfect structure. Success comes from choosing the model that best matches client demands and industry pace.
Madison Avenue, circa 1985.
Ogilvy became the best known advertising agency by churning out polished ads for the biggest brands in the world.
In 2025, running your agency that way will mean instant failure.
Here are 4 ways top agencies run their teams in 2025:
— adriane schwager (@aschwags3)
1:54 PM • Aug 18, 2025
1/. B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
With economic uncertainty reshaping 2026 planning, B2B companies are prioritizing budgets that deliver clear customer value while cutting wasted complexity. Forrester notes a growing focus on low-cost experiments and strategic bets in areas like AI, analytics, and threat intelligence, insights that can guide marketers in making smarter investment choices.
Read the full post here:
Are you using the latest strategies for B2B Lead Generation?
Take our 2 minutes quiz to gain insights into whether your brand is using the latest B2B Lead Generation strategies.
2/. 7 SEO Trends & Predictions for the Rest of 2025
SEO in 2025 is changing fast with the rise of AI. It is no longer just about ranking on Google, but also about showing up in AI results like generative overviews, answer engines, and chat tools such as ChatGPT or Perplexity. For B2B marketers, this means focusing on things like conversational content, clear structure, and building brand authority to stay visible in the new search landscape.
Read the full post here:
👉 Tools in the Age of Machines:
JingleMaker.ai turns your website’s content into catchy, branded jingles you can use for ads or intros, fast and with zero musical skills needed.
Syncly.app uses AI to gather and analyze customer feedback from support tickets to social comments and turns it into clear, actionable insights for your team.
Wondercraft.ai is an all-in-one AI studio where you type your script and get studio-quality audio or video for podcasts, ads, or audiobooks without any recording equipment.
AI email automation is like the new cold call. It can help, but without careful use, it often just adds more noise instead of building trust, value, and real conversations."