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- Why most businesses fail and the key to success you’re probably missing
Why most businesses fail and the key to success you’re probably missing
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
September 12, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem:
Many companies struggle to achieve sustained success because they lack focus on what truly sets them apart. Without a clear understanding of their strengths, economic drivers, and core values, they risk spreading themselves too thin or chasing trends that don't align with their long-term vision. This lack of discipline and direction can lead to inefficiencies, inconsistent growth, and a diluted corporate identity.
Solution:
Great companies overcome these challenges by fostering a culture of discipline and aligning their efforts with a well-defined business model. This model operates at the intersection of three crucial elements: identifying what they can be the best at, understanding their economic engine, and upholding their core values with passion. By focusing on these areas, they build a solid foundation that drives sustainable growth and competitive advantage.
Lesson:
The key takeaway is that success is not just about working harder or expanding into new markets—it's about working smarter by aligning every decision and action with a clear sense of purpose. Companies that focus on what they excel at, maintain financial discipline, and stay true to their core values are better positioned to achieve long-term success and weather market challenges.
Are you focusing on what your business can truly be the best at?
"Great companies first build a culture of discipline and create a business model that fits squarely in the intersection of three circles:
1. What they can be best in the world at
2. A deep understanding of their economic engine
3. The core values they hold with deep passion" x.com/i/web/status/1…— Justin Gordon (@justingordon212)
1:15 AM • Sep 9, 2024
1/. SEO in 2025: Adapting to Google’s New Reality
The SEO landscape has been shaken up in recent months, with major algorithm updates and changes in Google's approach altering the performance of websites in search rankings. Key changes include Core Web Vitals updates, the rise of AI overviews, and the increase in non-click searches. As we approach 2025, it is critical that companies understand these dynamics and adjust their SEO strategies accordingly.
Insights for B2B Marketing Directors
With the rise of zero-click searches and AI Overviews, the value of top rankings is shifting. Emphasize creating high-quality, conversion-oriented content that meets user needs directly.
Ensure your site is easily crawlable and technically sound. Pay attention to updates in Core Web Vitals and incorporate structured data to improve search engine understanding and ranking.
Read the full post here:
Thinking about hiring a content agency?
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing strategy.
2/. Instagram launches an update to its algorithm
Instagram has updated its algorithm, changing the rules for content positioning. This video outlines the four key elements to adapt to these changes and avoid penalties, emphasizing the importance of creating original content. Watch the full video to understand how these updates might affect your strategy and what steps to take to maintain your brand's visibility.
Read the full post here:
3/. OpenAI unveils o1, a model that can fact-check itself
OpenAI has introduced o1, a new generative AI model that can fact-check itself and perform complex reasoning tasks more effectively. This model, which includes two versions—o1-preview and o1-mini—focuses on improving accuracy by allowing more time for "thinking" before responding. Although it shows promising results in data analysis and coding, it also has some limitations, including higher costs and slower response times. For a deeper dive into how o1's advanced reasoning capabilities might impact your work, check out the full post.
Read the full post here:
👉 Tools in the Age of Machines:
Scripe: A tool that streamlines LinkedIn content creation by turning voice and text inputs into engaging social media posts.
Branding 5: AI tool that utilizes artificial intelligence to streamline competitor analysis.
VideoGen: A comprehensive AI tool that streamlines the video creation process from start to finish.
Strategically distributing your content is not just about getting it out there; it's about ensuring it reaches the right people at the right time