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- Why 92% of Top Creators Stick to Short Videos
Why 92% of Top Creators Stick to Short Videos
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
November 27, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: Creators often struggle to choose between short-form and long-form videos, limiting both reach and conversions.
Solution: Top creators use short-form to grow their audience and long-form to convert it, combining both strategically.
Lesson: Focus on the purpose of each format: attract with short videos, convert with long ones.
1/. Zero-Click Search and Its Effect on B2B Marketing
With more users getting answers without clicking, marketers need to optimize content for visibility on search results themselves—not just for clicks—to stay top of mind.
Read the full post here:
Generate B2B Leads With Just One Click
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2/. B2B Content Strategy: How to Choose Between Long-Form & Short-Form Content
Short-form content captures attention quickly, while long-form builds trust and drives action; combining both strategically maximizes audience growth and conversions.
Read the full post here:
👉 Tools in the Age of Machines:
Waffer: Creates animated videos with motion graphics from text prompts, combining automation with manual control for each scene.
MagicPath: Designs UX/UI interfaces using AI, generating flows, components, and ready-to-use layouts for developers.
Bluma: Automates short marketing video creation (UGC or faceless) using templates and scripts.
