Why 80% of Websites Fail at SEO (and How to Succeed)

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 Why 80% of Websites Fail at SEO (and How to Succeed)

Problem
The majority of websites, around 80%, fail to attract organic traffic, not due to the inherent difficulty of SEO but because most website owners lack the necessary knowledge and strategy. Without a clear and structured approach, even well-intentioned efforts to drive traffic often result in failure. This lack of expertise leaves many websites virtually invisible to search engines and users alike.

Solution
To combat this, a systematic, seven-step SEO strategy is essential. It begins with laying a strong foundation using tools like GA4, GSC, and SEMrush or Ahrefs for analytics and competitor research. Next, proper site structure and mobile optimization ensure user-friendliness and accessibility. A smart keyword strategy, content focused on a single topic cluster, and organized publishing establish topical authority, boosting both user trust and search engine rankings.

Lesson
Effective SEO is less about luck and more about deliberate, well-executed strategies. By understanding your tools, targeting achievable keywords, and becoming an authority in a specific niche, you can transform your website from obscurity to prominence. Success in SEO requires consistent effort, a focus on quality, and the discipline to follow a proven process.

1/. Avoid These International SEO Mistakes for Global Success
International SEO is more than translating content—it's about tailoring your strategy to resonate with diverse markets and languages. This article explores common mistakes, such as neglecting cultural nuances, mismanaging hreflang tags, and overlooking the importance of localized UX and metadata. Avoiding these pitfalls can help businesses increase visibility, drive engagement, and maximize ROI. Discover how strategic planning and localized optimizations can pave the way for global SEO success.

Insights for B2B Marketing Directors:

• Tailoring content to regional preferences isn’t just about language; it’s about understanding cultural and industry-specific contexts. This approach builds trust and fosters stronger connections with potential clients in target markets.

• Expanding globally often requires tools for tracking keyword performance, managing metadata, and optimizing site architecture. Platforms like seoClarity can streamline complex operations, making it easier to manage multilingual sites efficiently.

Read the full post here:

2/. Always-On Influencer Marketing: What Is It and How Does It Work?
The post highlights the effectiveness of an "always-on" influencer marketing strategy in B2B. It explains that 99% of marketers using this approach find it successful, emphasizing long-term influencer relationships, integration with broader marketing efforts, and continuous optimization. This strategy fosters trust, improves content authenticity, and offers cost efficiency over time.

Watch the full post here:

3/. The $1,000 cold email alternative that's breaking B2B sales
The post introduces the concept of "pay-per-pitch" in B2B sales, where businesses pay prospects directly for their time and attention, instead of relying on traditional methods like ads or mass outreach. The approach, using platforms like Pitchfire, guarantees meetings and offers a higher success rate compared to cold emails or ads. It emphasizes that paying for time fosters engagement, builds trust, and offers a more transparent way to get in front of decision-makers.

Watch the full post here:

👉 Tools in the Age of Machines:

AdsdogAI: Create video ads with AI, supporting multiple languages and platforms, perfect for marketers.

Prismreach: AI powered emails: newsletters, automated categorization, and optimized delivery.

Postiz: Use AI to streamline social media planning, posting, and analytics.