Who Survives When the Rules Change Overnight?

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 Who Survives When the Rules Change Overnight?

Problem
For over a thousand years, medieval warfare was dominated by knights, castles, and cavalry until gunpowder arrived and made their tactics obsolete in just a few decades. Today, AI is doing the same to trillion-dollar industries, but at digital speed. Many leaders are still clinging to old methods, dismissing AI as hype, and risk being wiped out just like the medieval knights who ignored gunpowder.

Solution
Forward-thinking companies are already embracing AI to stay ahead. They’re using it to automate processes, make smarter decisions, and outpace competitors. By fostering innovation, building tech partnerships, and creating adaptive cultures, these leaders are positioning their organizations to not just survive but thrive through the AI disruption.

Lesson
The arrival of AI is not a future event it’s happening now. Like gunpowder in the 14th century, it’s reshaping the rules of competition faster than most realize. The companies that resist or hesitate will face sudden extinction, while those that adapt early will define the next era of business. The time to act is now.

1/. How Executives Use AI For High-Stakes Work
B2B marketers can take note: executives using AI themselves are driving smarter decisions, faster strategies, and company-wide adoption. This article explains how hands-on leadership with AI, supported by clean data, builds trust and transforms culture a shift every marketer should understand to stay ahead.

Read the full post here:

2/. This behavioral science principle can make your billboard go viral, here’s how
B2B marketers can learn how “costly signaling” makes billboard ads impactful by showing effort and value that cheap digital ads can’t. This post explains why creative, high-cost billboards stand out and influence buyer perception a quick read for anyone rethinking brand visibility.

Read the full post here:

👉 Tools in the Age of Machines:

HyperWrite: AI assistant that helps write, edit, and improve text across various formats.

QuillBot: AI-powered tool for rewriting, summarizing, and improving text to enhance clarity and style.

Jacquard: Platform that integrates digital services into clothing and accessories through connected textiles.