What Smart Businesses Do When Everyone Else Cuts Marketing

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 What Smart Businesses Do When Everyone Else Cuts Marketing

Problem
During recessions, most businesses instinctively cut marketing budgets to reduce costs. CFOs often take charge and view marketing as an easy, non-essential expense leading to reduced visibility, lost momentum, and missed growth opportunities when competitors do the same.

Solution
Instead of cutting back, Val Katayev doubled down on marketing during every recession. By capitalizing on lower ad costs and reduced competition, he grew his businesses dramatically scaling profits, increasing market share, and helping clients become #1 in their categories.

Lesson
Recessions are the most efficient time to invest in marketing. Fewer competitors mean cheaper ads and a louder share of voice. If you stay visible while others go quiet, you won’t just survive the downturn you’ll dominate the rebound.

1/. Why your B2B content isn't working (and how to fix it)
Most B2B content doesn’t convert because it’s too broad, too shallow, or too technical. This article explains why specificity, clarity, and practical value matter more than volume and how focusing on real problems is what gets real results.

Read the full post here:

2/. Lead form best practices for capturing high-quality prospects
Many B2B marketers overlook how form design impacts lead quality. This post shares practical tips like smart placement, dynamic questions, and adjusting form length to help you attract better leads, not just more. It's a quick read with high-impact insights.

Read the full post here:

👉 Tools in the Age of Machines:

Galaxy.ai: Provides an all-in-one AI platform offering access to multiple AI models for tasks like chat, image generation, and video summarization. 

Abacus.AI: An AI assistant capable of performing complex tasks such as building applications, generating reports, and automating workflows by integrating with various systems. 

Conteflow: Assists users in creating authentic social media content by conducting AI-driven interviews to extract personal stories and insights, streamlining content creation and scheduling.