What’s the Secret to Boosting LinkedIn Engagement?

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 What’s the Secret to Boosting LinkedIn Engagement?

Problem:
Many content creators struggle to grow their presence on LinkedIn, despite putting in significant time and effort. They often fail to capture attention, foster meaningful engagement, and maximize the visibility of their content. As a result, they miss out on potential revenue opportunities and audience expansion, which could be achieved with more strategic approaches.

Solution:
Justin Welsh has developed a highly effective seven-step system for content recycling that allows him to grow his LinkedIn following and generate substantial revenue. By analyzing post performance, selecting top content, rewriting hooks, restructuring the body, refreshing CTAs, and scheduling posts strategically with tools like Taplio, he is able to consistently increase engagement and drive conversations. This method allows him to maintain a strong presence with minimal new content creation, simply by repurposing and refining existing posts.

Lesson:
Strategic content recycling, supported by data and automation tools, can drastically improve engagement and revenue generation on LinkedIn. Instead of constantly producing new content, focusing on optimizing and reusing top-performing posts can save time while boosting impact. Consistent engagement and thoughtful optimization are key to making the most of a platform like LinkedIn.

1/. Stop Pushing and Start Listening
In today's marketing landscape, traditional outbound strategies like cold emails and mass advertising are becoming obsolete. Srivatsan Venkatesan, a SaaS founder, emphasizes the need to shift from volume-based outreach to engagement-focused strategies. The key is listening to your prospects, understanding their challenges, and starting meaningful conversations rather than pushing generic messages. Companies are now adopting personalized approaches that add value, foster trust, and deliver better results.

Insights for B2B Marketing Directors

• Prioritize building relationships by understanding your audience's needs and interacting with them meaningfully, rather than focusing on high-volume outreach.

• Redirect budget from outdated outbound methods to strategies that focus on engagement, resulting in better returns and stronger business connections.

Read the full post here:

2/. 10 Reasons Mini-Courses Make Exceptional Lead Magnets
Jamie Page highlights the growing popularity of video mini-courses as effective tools for attracting leads. Unlike traditional lead magnets like eBooks, mini-courses provide substantial value through focused, bite-sized learning experiences that engage audiences and showcase expertise. By offering clear learning objectives and supplementary materials, these courses build trust and nurture relationships, making them a compelling choice for marketers.

Watch the full post here:

3/. Data Driven Tiktok Ads Strategy
This is an article about creative strategies for TikTok ads. It discusses the importance of entertainment, native content, and sound. The article also emphasizes the value of timing, community, and mobile optimization. Additionally, it highlights the effectiveness of trends, lo-fi aesthetics, and calls to action. Finally, the article provides resources for businesses to learn more about TikTok advertising.

Watch the full post here:

👉 Tools in the Age of Machines:

OSS: This website provides a platform for users to submit and showcase their open source software projects.

SEO Bot: AI-powered software tool designed to automate the process of optimizing websites for search engines

Drymerge: Automation platform that allows users to connect their apps and automate repetitive tasks using plain English commands