What’s the easiest way for startup founders to get users, without hating marketing?

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 What’s the easiest way for startup founders to get users, without hating marketing?

Problem
Most startup founders struggle with marketing because they find it overwhelming, time-consuming, or outside their expertise. As a result, even great products fail to reach users and generate traction.

Solution
By following a simple, step-by-step playbook—ranging from using free website builders and collecting payments, to leveraging platforms like Reddit, Instagram, and Product Hunt—founders can generate organic traffic and warm leads without spending money on ads.

Lesson
You don’t need a marketing degree or big budget to grow a startup—just the right tools, a repeatable process, and a bit of hustle.

1/. 5 Reasons Your Company Needs an AI Committee
AI adoption is growing fast in B2B companies, but without coordination, it often leads to duplicated tools and security risks. This post explains how an AI committee can align teams, reduce waste, and ensure responsible use. A smart read for marketers navigating tech decisions.

Read the full post here:

2/. How OpenAI Crawls and Indexes Your Website
As AI tools like ChatGPT change how people find information, B2B marketers must adapt. OpenAI uses different bots to crawl, index, and retrieve content—but they don’t process JavaScript. If your key pages aren’t server-rendered or well-structured, they may not appear in AI answers. This post explains how to stay visible in this new search landscape.

Read the full post here:

👉 Tools in the Age of Machines:

VWO: A platform offering tools for A/B testing, behavior analytics, and personalization to optimize digital experiences.

Overlap.ai: An AI-powered tool that automates video editing and content creation from long-form videos.

Stitch (Google): An AI tool that generates UI designs and frontend code from text or image prompts.