- Marketing in the Age of Machines
- Posts
- What is the best time to send an email?
What is the best time to send an email?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
September 21, 2023
You are receiving this email because you subscribed to Castleberry’s newsletter. https://www.castleberrymedia.com/
Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem:
The New Jersey Nets faced a significant problem – they were consistently at the bottom of the NBA rankings and last in sales. Their attempts to market to a non-existent hometown fanbase in a region dominated by Knicks fans were failing.
Solution:
To turn things around, a set of ten marketing philosophies was implemented. These included defining a new target market in Northern New Jersey, offering unique ticket deals for superstar matchups, and prioritizing data collection. Gradual upselling, personalized complaint resolutions, and creative customer engagement strategies were also key.
Lesson:
The Nets' transformation teaches us that effective marketing can outweigh a product's initial unpopularity. This success highlights the importance of customer-centric approaches, creativity, and adaptability, demonstrating that even challenging situations can be overcome with the right strategies.
Marketing matters more than the product.
Don't believe me?
Here's how Jon Spoelstra tripled sales marketing a product nobody wanted -- the New Jersey Nets:
— Joe Portsmouth 🧲 (@joe_portsmouth)
12:15 PM • Aug 31, 2023
1/. The most successful beauty product of the past few years isn’t a cream, fragrance, or powder — It’s a filtered showerhead: This Twitter thread discusses Jolie's marketing strategy for a showerhead with a built-in filter. Jolie faced the challenge of convincing customers about the importance of water quality for skin and hair health. To overcome this hurdle, they created a landing page offering personalized "Water Quality Reports" based on EPA data for each U.S. county. Customers received reports showing their local water quality issues, highlighting the need for a solution. This innovative approach led to over $25 million in sales within two years, with projected revenues of over $50 million by year-end.
How does this apply for B2B marketers?:
B2B companies can boost trust and expertise by using relevant data, such as industry statistics or market trends, to offer customized insights to clients. This approach not only demonstrates industry knowledge, but also strengthens client relationships and sets the company apart in its sector.
The most successful beauty product of the past few years isn’t a cream, fragrance, or powder — It’s a filtered shower head.
And it’s all thanks to a genius lead generation tactic.
This is the story of how Jolie went from 0 to 8 figures in revenue with a single landing page 🧵
— Ben Schreiber- Growth Marketing (@benschreiber_)
1:27 PM • Sep 10, 2023
At Castleberry, we help B2B brands harness the potential of data-driven marketing.
Ready to explore data-backed strategies to connect with your target audience?
2/. Best Time to Send an Email: This guide explores the best times to send emails for optimal open rates, click-through rates, and email marketing success. It delves into the importance of email marketing, email engagement, factors influencing engagement, and the impact of timing on email engagement. While there's no one-size-fits-all answer, it provides valuable information to help businesses fine-tune their email marketing strategies.
Key Points:
Leverage Email Segmentation for B2B Audiences: In the B2B context, segment your list by job roles, industries, and time zones to send emails when B2B professionals are most receptive.
Prioritize A/B Testing for Email Timing: B2B marketers should invest in A/B testing to determine the most effective time to send emails to their specific audience.
Align Email Timing with Business Operations: Sync your email timing with the daily and weekly routines of B2B professionals, especially on weekdays, but be aware of industry-specific variations.
3/. Canva is now available on ChatGPT: Canva and ChatGPT have teamed up to streamline graphic design. Users can install Canva's plugin from the ChatGPT store and instruct ChatGPT to create visuals like banners, logos, or presentations. Canva generates templates based on these prompts, allowing easy customization and download. This integration offers a user-friendly approach to graphic design.
Canva is now available on ChatGPT.
This update makes graphic design 10x easier.
Here's how to use Canva and ChatGPT to generate beautiful visuals in seconds:
— The AI Solopreneur (@aisolopreneur)
3:15 PM • Sep 5, 2023
👉 Tools in the Age of Machines:
AI Design Resource: Lists and reviews AI design tools. It’s a curated resource that can help designers find the right tools for their needs.
Detailed SEO Extension: This is a Chrome extension that provides detailed SEO insights for any website you are currently browsing. It can help you to identify SEO issues, track your progress over time, and improve your overall SEO ranking.
BlackMagic.so: This platform provides a range of features to help users analyze their Twitter activity, increase engagement, and manage their audience more effectively.
Today's B2B landscape demands data-driven decisions and AI-powered strategies for sustainable growth. If you’re not using both, you’re falling behind.