- Marketing in the Age of Machines
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- What if you could get thousands of downloads without spending a dime?
What if you could get thousands of downloads without spending a dime?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
May 22, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Most B2C app founders struggle to get downloads without a budget for paid ads. They post randomly, don’t understand the algorithm, and give up too quickly when their content doesn’t perform.
Solution
By spending just 1 hour a day creating and posting short-form videos inspired by proven formats, you can drive thousands of free downloads using Instagram and TikTok. Start with a fresh account, warm it up by engaging with your niche, and post one thoughtful video per day with a strong CTA tied to your app.
Lesson
Consistency and creativity beat budget. With the right approach and a little persistence, you can hit viral reach and massive downloads—no ads required. Focus on what works, keep testing, and double down once you find your winning format.
how to warm up your social media account to get max organic reach
(and get ur first million views for $0)
— jack friks (@jackfriks)
10:53 PM • Mar 30, 2025
1/. How to Grow in New Markets (Without Getting Your Audience Totally Wrong)
Expanding into new markets like the U.S. can expose weak spots in B2B audience targeting. This post breaks down common mistakes, like going too broad, ignoring end-users, or relying on untested personas and shows how to fix them. A quick, practical read for any team looking to sharpen their messaging and improve lead quality.
Read the full post here:
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2/. How Marketers Are Spending Their Money in 2025
In 2025, most B2B marketers plan to maintain or increase budgets, focusing on SEO, content, email, and AI tools like ChatGPT. Rising ad costs and shifting ROI are driving smarter, more selective spending. For a clearer view of where and why budgets are shifting, this post breaks it down.
Read the full post here:
👉 Tools in the Age of Machines:
Zealous.app: AI-driven platform that transforms recorded content into shareable marketing assets like audiograms and transcripts.
Exa Websets: AI-powered tool that automates the creation of large-scale, structured datasets from web sources for research and analysis.
Marketing isn’t just budget, it’s knowing who to talk to and how to listen.