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- What if you could automate 80% of your marketing work?
What if you could automate 80% of your marketing work?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
March 20, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Marketing professionals spend countless hours researching strategies, drafting content, and optimizing campaigns. The process is often inefficient, requiring extensive trial and error to identify the best approaches for different audiences and platforms.
Solution
Using AI-powered prompts, marketers can automate key tasks such as audience profiling, content creation, and campaign analysis. The Twitter thread highlights 10 actionable prompts that streamline marketing efforts, making strategy execution faster and more effective.
Lesson
Leveraging AI tools like Perplexity enables marketers to work smarter, not harder. By automating repetitive tasks, they can focus on high-level strategy and creativity, ultimately improving efficiency and results.
Perplexity is the ultimate marketing tool.
Here are 10 prompts I use to automate every task effortlessly.
(You need to save this):
— Brady Long 🤖 (@thisguyknowsai)
6:41 AM • Jan 8, 2025
1/. Why Your Business Needs Customer Journey Analytics
Customer journey analytics helps businesses track how customers interact with their brand, revealing pain points and opportunities to improve conversions. Understanding this data leads to better marketing decisions and a smoother customer experience.
Insights for B2B Marketing Directors:
Identify where prospects drop off and optimize engagement.
Use data to connect with leads at the right moment.
Read the full post here:
Are you using the latest strategies for B2B Lead Generation?
Take our 9-question quiz to gain insights into whether your brand is using the latest B2B Lead Generation strategies.
2/. How to create an effective marketing strategy
A well-defined advertising strategy helps B2B brands grow, attract customers, and optimize resources. In this article, learn how to structure yours, choose the best channels, and measure their impact to maximize results.
Read the full post here:
3/. 10 Real-Life AI in Marketing Examples and Use Cases
AI is reshaping B2B marketing, helping brands like Nutella, Netflix, and Volkswagen boost engagement, cut costs, and drive sales. This article breaks down real AI success stories and how you can apply them to your strategy.
Read the full post here:
👉 Tools in the Age of Machines:
Monica: AI-powered personal assistant that helps users manage tasks, take notes, and organize information efficiently.
Piktochart: A platform for creating visual content like infographics, presentations, and reports without design skills.
AI won’t replace B2B marketers, but the ones who use it will outpace those who don’t.