What Every Content Marketer Needs to Know About Going Viral

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 What Every Content Marketer Needs to Know About Going Viral

Problem:
One of the biggest challenges content marketers face is consistently coming up with viral content ideas and identifying relevant subtopics to keep their audience engaged. The difficulty often arises from not knowing which topics will resonate, how to structure content for maximum impact, and where to focus efforts to boost visibility across different platforms. Without the right strategies and tools, marketers may end up spending valuable time on ideas that fail to gain traction or capitalize on trending content.

Solution:
Natia Kurdadze provides a comprehensive approach to overcoming this problem. She suggests utilizing a variety of platforms, such as Exploding Topics, Reddit, and TikTok, to discover viral content ideas. For those stuck on subtopics, she recommends using Buzzsumo’s "Topic Explorer" to identify niche ideas and its "Content Analyzer" to check which channels drive the most engagement. To craft viral posts, she advises leveraging MonsterInsights Headline Analyzer, optimizing hooks, and aiming for a headline score above 40.

Lesson:
The key takeaway from Natia's strategy is the importance of using the right tools and processes to refine your content creation. With platforms that highlight trending topics and analytics to evaluate engagement, content marketers can streamline their workflows and consistently produce high-performing content. Success in content marketing isn’t just about creativity; it’s about data-driven decisions and optimizing every aspect of your output to maximize reach and engagement.

Are you facing similar struggles in your content creation process?

1/. Why Acquiring Media Companies And Communities Is About To Explode
The acquisition of media companies by major firms like Stripe, HubSpot, and JP Morgan is gaining momentum. These businesses are shifting from "renting" audiences through ads to owning them directly by acquiring content platforms and communities. This strategy helps reduce customer acquisition costs (CAC) and increase lifetime value (LTV) by fostering deeper connections with target audiences. The post delves into key acquisitions and the rationale behind them, offering valuable insights into how companies are leveraging media ownership to drive growth. Want to know which companies could be next in this trend? Read on for expert predictions and case studies.

Insights for B2B Marketing Directors

• Acquiring media outlets allows companies to reduce their reliance on third-party platforms and paid advertising, directly reaching and nurturing their target audience.

• Media companies and communities provide ongoing engagement opportunities, which can turn one-time customers into loyal, long-term clients, boosting lifetime value.

Read the full post here:

2/. Rethinking SaaS Pricing: AI, Value, and the Move to Outcomes
SaaS pricing is evolving with the rise of AI, shifting from traditional usage-based models to outcome-based approaches that focus on customer success. Instead of paying for software or hours used, companies now pay for measurable results, like the number of qualified leads generated. This model, already embraced by companies like Salesforce, makes premium services more accessible for smaller businesses. However, ensuring consistent value delivery and managing revenue stability remain key challenges. Curious about how this new pricing strategy could reshape the SaaS industry? Read the full post to explore the opportunities and potential pitfalls.

Watch the full post here:

3/. The Future of B2B Influencer Marketing: Top Marketers Look Ahead
The post explores the evolving landscape of B2B influencer marketing, highlighting predictions from industry experts. Key trends include the growing importance of authenticity, long-term partnerships, and the use of emerging platforms like TikTok. As B2B influencer marketing matures, companies are shifting from simple pay-per-post models to more meaningful collaborations, focusing on influencers with relevant expertise rather than celebrity status. If you’re interested in how these strategies can shape the future of your marketing efforts, this article offers valuable insights into the opportunities ahead.

Watch the full post here:

👉 Tools in the Age of Machines:

Heyform: This website is a form builder that allows users to create custom forms for data collection and analysis.

Redreach: AI-powered lead generation tool that helps businesses get more customers from Reddit.

Otter.ai: This website provides AI-powered meeting note-taking and transcription services.