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- What Do the World’s Most Iconic Ads Have in Common?
What Do the World’s Most Iconic Ads Have in Common?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
June 26, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Most brands struggle to stand out in saturated markets. They waste millions on forgettable campaigns that fail to connect emotionally, lack originality, or simply don't speak to their audience's values, leading to flat sales and zero cultural impact.
Solution
The most iconic campaigns, like Apple’s “1984,” Nike’s “Just Do It,” and Old Spice’s rebrand, succeeded by being bold, personal, and emotionally resonant. Whether through humor, inspiration, or disruption, each ad tapped into something deeper than just product features.
Lesson
Great marketing isn’t about spending more, it’s about saying something worth remembering. The right story, delivered with clarity and authenticity, can turn ads into movements and products into legends.
The 8 Greatest Ads of All Time & Why They Worked:
1. Volvo (Jean-Claude Van Damme)
Cost: $4M
Results: 48M views in 9 days, $170M in revenue.Why it worked: Stunning visuals + clear product demonstration.
— Marketing Nerd (@Marketing_Nerd_)
5:34 PM • May 28, 2025
1/. Make space for customers to see their business as part of yours
Grace Wells shows how small creative details and better alignment between paid and organic teams can unlock powerful insights in B2B marketing. Her experience highlights why your brand must adapt visually to professional buyers and why going halfway on strategy often limits real growth.
Read the full post here:
Are you using the latest strategies for B2B Lead Generation?
Take our 9-question quiz to gain insights into whether your brand is using the latest B2B Lead Generation strategies.
2/. What Is Video Marketing and How Do You Get Results From It?
Most B2B marketers overinvest in video production and overlook distribution. This post explains why planning for where and how a video will be used matters more than polish and how repurposing and clear CTAs drive real results.
Read the full post here:
👉 Tools in the Age of Machines:
Neural.love: Generates images, text, and audio using AI-based creative tools.
If your content doesn’t show up where your buyers scroll, it doesn’t matter how good it is.