- Marketing in the Age of Machines
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- Understand what an email course is and go beyond traditional strategies
Understand what an email course is and go beyond traditional strategies
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
November 23, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 You're being misled. They tell you email marketing is complex.
Problem: With all the marketing advice floating around, there's this idea that successful email marketing has to be complex with fancy tricks. Many marketers get drawn to flashy stuff and forget that keeping things simple can bring good returns. The problem is that people think success needs all this complicated stuff, instead of just sticking to the basics.
Solution: The way to make email marketing a success is to keep it simple with six straightforward strategies. First, share innovative ideas instead of falling for gimmicks. Help your readers out genuinely, instead of trying to be a big-shot guru. Ensure your offers make sense after the lessons, so it doesn’t feel like you're just trying to sell something. Use personal videos to connect faster. Send shorter, impactful emails more often. Lastly, tell stories that hit home, making real connections.
Lesson: The lesson is clear: prioritize authenticity, value, and simplicity over the allure of intricate strategies. As a reader, consider which of these six strategies resonates with you the most and contemplate how you can implement it into your email marketing approach. Is your B2B email marketing strategy boring and complex or simple and insightful?
You're being misled.
They tell you email marketing is complex.
Fancy funnels.
Bells and whistles.
But I know creators who make good money with ridiculously simple systems.
Here're 6 simple (and unique) ways my clients win with email:
(psst...they're making money)
••••… twitter.com/i/web/status/1…
— Jeff Felten 📫 (@HeyJeffFelten)
11:31 AM • Oct 6, 2023
1/. What Is An Email Course?: Email courses are a valuable tool for marketers beyond traditional product-focused email campaigns. Email courses engage subscribers and demonstrate industry expertise, fostering trust and increasing subscriber numbers. The post provides a five-step guide on creating an email course, highlighting the importance of effectively addressing customer problems, creating teachable scenarios, and promoting the course. It concludes by emphasizing the significance of measuring the success of the email course through metrics provided by platforms like Campaign Monitor.
Insights for B2B Marketing Directors:
Email courses are potent for B2B marketing, diversifying content to attract leads and establish industry authority. Collaborate with experts to enrich perspectives and enhance the value of your email courses. Guest contributions can also provide diverse perspectives and enrich the content. Remember a course has a beginning and an end, this isn’t a single strategy to get sign-ups to your newsletter.
Read the full post here:
At Castleberry, we assist B2B brands in captivating their audiences through Content Marketing strategies.
Are you ready to take the first steps toward hiring a content agency?
2/. Organic SaaS Growth: #25 Mega SaaS Content Strategy Research: This post offers a comprehensive guide to SaaS content strategy based on extensive research of 27 SaaS businesses. The author, Ankur Tiwari, delves into the nuances of creating a successful content strategy for SaaS businesses, emphasizing the importance of understanding the market, the audience, and the business context. The post covers various aspects of content strategy, including the importance of content in driving growth, the need to focus on the market rather than the product, the variety of content formats beyond blogs, and the role of content in the entire user lifecycle. It also discusses aligning content strategy with the buyer's journey in B2B contexts and the evolving nature of positioning and messaging in SaaS content strategy.
Key insights:
Utilize a variety of content formats (blogs, videos, podcasts, webinars) to cater to different preferences and stages of the user journey. Create content that supports all stages of the user cycle, from acquisition and activation to retention and referrals, ensuring sustainable growth.
Understand and align your content strategy with the B2B buying process, creating content that caters to different roles and stages in the decision-making process. Develop persona-specific content that targets users, buyers, influencers, and even blockers to comprehensively address the needs and concerns of all stakeholders involved in the purchase decision.
Read the full post here:
3/. Free tools to check your website traffic: This post introduces a set of free tools designed to conduct a comprehensive digital health assessment for businesses, covering crucial areas such as website traffic, SEO, social media, and advertising. The post outlines a three-step approach, guiding readers through the process of conducting a detailed digital health assessment, prioritizing focus areas, and implementing actionable steps for quick wins and strategic plays. By drawing from real-world experiences, this post serves as a practical guide for B2B Marketing Directors seeking to enhance their digital presence effectively and make informed decisions based on the insights gained through these tools.
👉 Tools in the Age of Machines:
Chat Designer: This platform combines the power of ChatGPT and Photoshop to allow users to create and edit images using AI. It is a freemium service, with a free plan allowing users to generate up to 10 images per day and a paid plan allowing unlimited image generation.
Vidiofy: An AI-powered platform that automates the process of creating engaging video content from written text. It utilizes advanced text-to-video technology to extract key information and transform it into captivating reel-style videos suitable for social media platforms.
Lindy: An AI-powered platform that allows users to create their own virtual assistants, or "Lindies," tailored to specific tasks and workflows. These virtual assistants can automate various tasks, from managing calendars and emails to conducting research and providing customer support.
In B2B marketing, it's all about real connections, keeping things simple, and using the right tools to make those connections really matter.