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- Uncover the Newest Features of Top Marketing Tools
Uncover the Newest Features of Top Marketing Tools
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
July 20, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: SEO can be challenging, and at times, it isn't easy to work effectively to increase organic traffic. Startups and many other businesses face obstacles in getting their content seen by the right audience and achieving significant growth in their website traffic through search engines.
Solution: Businesses can employ a proven method consisting of three key elements:
Semantic Juicy Wins: By using techniques like disambiguation and contextualization, businesses can ensure that search engines understand the content's context and rank it appropriately for relevant searches.
Planning Pillar and Content Clusters: Creating Pillar Content Pages that provide an overview of broad topics and developing Content Clusters with in-depth information on those topics can enhance user experience and help search engines understand the content's structure.
Deploying the Unstoppable Content Machine: Implementing an Unstoppable Content Machine involves planning content well in advance, defining a consistent voice, efficiently managing the team, maintaining regular communication, creating comprehensive content outlines, employing skilled writers, and incorporating strong Call-to-Actions (CTAs) to drive engagement.
Lesson: SEO requires a comprehensive approach beyond merely optimizing meta tags and creating content.
You can increase your startup’s organic traffic 5X in 6 months.
With a proven method consisting of:
1. Semantic Juicy Wins
2. Planning Pillar and Content Clusters
3. Deploying the Unstoppable Content MachineHere's how.
>>>> An SEO Thread 🧵 <<<<
— Flavio Amiel - SEO for growing Startups (@fba)
12:07 PM • Apr 9, 2023
1/. The Future of B2B Content: AI as a Catalyst for Change: Artificial intelligence (AI) can be a game-changer for B2B content marketing. With AI already adopted by over 60% of marketers, it presents a significant opportunity for businesses to streamline content creation processes and enhance the effectiveness of their strategies. This article highlights how AI can effectively intervene in each phase of a content marketing project, revolutionizing benchmarking, audience analysis, content production, optimization, distribution, and performance analysis.
Want to generate sales, leads, and web traffic through data-driven content?
2/. More Google Ads Changes are Coming: Google has announced upcoming changes to its Google Ads platform, incorporating six new AI features. Advertisers can expect an AI-powered chat integration with Bard AI, automatic customization of responsive search ads, easy generation of assets for performance campaigns, a simplified interface for Google Merchant Center that automatically pulls product data, smarter Smart Bidding with integrated Google Bard technology, and the ability to create product images directly within the ad platform.
More:
Global availability of the new AI features may vary, with some features potentially restricted to specific regions or gradually rolled out over time.
These advancements aim to significantly reduce manual efforts for advertisers, automating tasks like ad copywriting, keyword suggestions, asset generation, and product data management.
3/. The new Panning feature in Midjourney is perfect for making stunning panoramic shots: Midjourney's latest panning feature is specifically designed to create stunning panoramic shots with ease. The step-by-step guide by Chase Lean demonstrates how users can make the most of this new feature.
The new Panning feature in Midjourney is perfect for making stunning panoramic shots!
Here's a simple thread on how to use it:
— Chase Lean (@chaseleantj)
1:26 AM • Jul 4, 2023
👉 Tools in the Age of Machines:
Temp Mail: This innovative hassle-free solution combats spam, advertising mailings, hacking, and intrusive robots in your mailbox.
Ads Transparency Center: By offering a transparent view of the ads that Google displays, users gain greater insight into the advertisements that they encounter while browsing online.
Rewind: With the help of AI technology, this tool records anything you’ve seen, said, or heard and makes it searchable.
Being a marketing professional is not just about mastering the tools of today, but also staying relentlessly curious about innovations