Turning Employees into a Powerful Marketing Engine. Here's how:

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 Want to be the best at writing copy?

Problem: 
Many people overcomplicate their path to success by chasing advanced techniques and quick fixes while neglecting the basics. This leads to inconsistency and stagnation, as they miss the crucial role that foundational skills play in achieving long-term progress.

Solution:
The solution lies in committing to the basics and practicing them with dedication and precision, as demonstrated by Kobe Bryant. Despite his status as the best player in the world, Kobe focused intensely on fundamental drills, understanding that these small, consistent actions were the key to his sustained excellence.

Lesson:
The lesson from Kobe Bryant's story is the importance of never getting bored with the basics. Success in any field is built on a foundation of simple, consistent actions performed over time. Embracing and mastering the basics is essential for achieving extraordinary results, whether in sports, business, or copywriting.

what foundational strategies can you refine to elevate your business?

1/. Meet Mateo Meo, the First ‘Virtual Influencer’ Speaking on Satellite Connectivity in Brazil:
Castleberry has launched Mateo Meo, a pioneering virtual influencer powered by artificial intelligence, aimed at inspiring communities, businesses, and governments with engaging content on space, technology, and connectivity. Mateo, designed with a distinct personality and interactive capabilities, will use social media platforms and his website to share knowledge and inspire followers primarily in Brazil. This development marks a significant step in the creation of virtual influencers in Latin America, offering new opportunities for digital engagement and content dissemination.

Insights for B2B Marketing Directors:

• Consider integrating virtual influencers like Mateo Meo into your marketing strategy to create engaging and interactive content. Virtual influencers can help you deliver consistent messaging and maintain a strong digital presence, enhancing your brand’s visibility and engagement across multiple platforms.

• Use advanced AI technologies to produce high-quality, immersive content tailored to your audience. AI-driven content creation allows you to personalize experiences for different segments, fostering deeper connections and driving engagement with your brand.

Read the full post here:

2/. How we turned 1,200 employees into a buzz-generation machine:
Wiz has transformed its workforce into a powerful buzz-generation engine through an innovative employee advocacy program. Leveraging extensive LinkedIn networks—each employee averaging 2,000 connections—Wiz reaches 2.4 million people, far beyond their company page's 190K followers. This success is fueled by providing ready-to-share content, personalized support, internal contests, a dedicated club for top advocates, and regular recognition. B2B marketing directors can learn from Wiz's approach: simplify content sharing, actively engage with employee posts for amplified brand visibility, and foster a culture where LinkedIn activity is integral, backed by measurable metrics.

Read the full post here:

3/. Why Positioning Fails to Make the Jump from Marketing to Sales (and what to do about it):
This post addresses the critical transition of B2B positioning from marketing to sales, emphasizing key challenges that often hinder success. It critiques the notion of overly customized sales pitches from the outset, advocating instead for initial consistency and clear value articulation. Engaging sales teams early in the positioning process ensures alignment and buy-in, pivotal for effective execution. Collaborative efforts between marketing and sales are essential to tailor pitches that resonate and persuade effectively. B2B marketing directors can derive valuable insights from these challenges, implementing strategies to strengthen alignment and refine persuasive messaging throughout the sales journey.

Read the full post here:

👉 Tools in the Age of Machines:

Leap: An AI-powered templates to automate tasks. The website offers a variety of templates that can be used to generate content, scrape websites, and conduct research.

ReplyGuy: Helps businesses find customers online by suggesting replies to relevant conversations.

ConvertKit: Helps creators grow their audience, sell digital products, and automate their marketing efforts.