- Marketing in the Age of Machines
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- Tips from the world's best copywriter
Tips from the world's best copywriter
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
July 06, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: A travel agency needed to reach group travel organizers with a limited budget of $300 a month. They thought Google Ads might work, but it cost $5 per click when they reviewed the keywords. Too high a cost to generate results.
Solution: What else would people search for in Google when looking for this service? The agency realized that people contacted airlines directly looking for this niche service. By considering what people were searching for, they were able to buy keywords with airlines + the service and get clicks at $0.5 instead of $5.
Lesson: Instead of focusing only on the most popular and competitive keywords, we should look for more specific and relevant keywords that could be more obvious. This will allow us to pay less per click and get better results from our investment. In addition, this strategy highlights how important it is to know our target audience well and understand how they search for our services.
Here’s how I turned $7k into $1.2m with a Google Ads hack:
— Marketing Max (@MarketingMax)
1:15 PM • Mar 24, 2022
1/. If you´re hiring a content agency in the next 3 weeks, do this first: Content marketing is vital in the digital age, and choosing the right agency is critical. For over eight years, we have seen what the best companies do when hiring a content agency. This article details all the critical steps before starting a business relationship with a content agency.
Want to use data insights to understand your B2B audience?
2/. The most efficient way to create a content marketing strategy is to build on top of somebody else's hard work: The most efficient way to create a content marketing strategy is to leverage the hard work of others and adapt it. This is called content arbitrage. Gathering already existing and popular information in one place, transforming information from one format into another, and translating it into different fields are important actions in this strategy.
More:
It is by reusing or repositioning successful content from one context to another that it can deliver more value.
Value is often added to existing content to make it more appealing to a specific audience.
3/. He sold over 20,000,000 pairs of sunglasses with a 240-word story: Joe Sugarman, one of the world's top copywriters, sold over 20 million pairs with a 240-word story. His writing secrets include sowing curiosity, using the "Slippery Slide" to hook the reader from the first sentence, appealing to emotions rather than logic, editing concisely, and selling the concept rather than the product.
He sold over 20,000,000 pairs of sunglasses with a 240 word story.
And is considered to be one of the greatest copywriters, ever.
Here’re 5 of Joe Sugarman’s most powerful writing secrets:
(Starting with the two he called “THE most powerful”)
— Adi Verma (@adityatheverma)
2:26 PM • Jun 24, 2023
Wanda: Convert podcasts, videos, and blog posts into social media content in just three clicks.
Soundraw: Soundraw is a tool that uses artificial intelligence to generate custom music for creative projects. It allows you to create music from scratch or customize existing songs to adapt to the project's needs.
Mokkup: Allows the creation of dashboard wireframes to capture visual ideas. These wireframes also help the development team speed up connecting the dashboard with the data.
Being data-driven is not just about having the data; it requires a scientific mindset."