Tiktok is getting banned. Time to change your media strategy?

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 When choosing your brand name, try to keep it under 4 syllables.

Problem: 
Long, complex brand names present challenges for both companies and consumers. They're hard to remember, pronounce, and fit into logos. Iconic brands like Federal Express realized this and rebranded as FedEx for better recognition.

Solution:
Shorter names streamline branding efforts, aiding recall and making a stronger impact. Names with fewer syllables, like Tesla or Nike, are easier to remember and incorporate into visual branding. Following examples like Amex and Coke, businesses benefit from concise, memorable identities.

Lesson:
The evolution of brand names, as demonstrated by United Parcel Service (UPS) and American Express (Amex), exemplifies adaptability and strategic rebranding. Recognizing the need for a shorter, more memorable name can transform market visibility and appeal. This underscores the broader need for brands to stay responsive and flexible in a competitive landscape.

Have you considered how a shorter, more memorable brand name could impact your business's visibility and success in the market?

1/. TikTok Ban: ByteDance Denies Report That It’s Considering Selling App:
Despite pressure from new U.S. legislation, ByteDance has refuted reports suggesting it's considering selling a majority stake in TikTok's U.S. operations. The company plans to challenge the law in court, but if unsuccessful, TikTok could face a ban in the U.S. as early as January 2025. The legislation requires ByteDance to divest its ownership by April 2025 or risk the app becoming illegal in the U.S. With TikTok's substantial revenue and valuation, any potential sale would be a significant transaction. Meanwhile, concerns over national security persist, although TikTok maintains it operates independently from the Chinese government.

Read the full post here:

2/. Why Big Companies Make Bad Content:
This post explores the paradox of major companies producing content marketing that seemingly falls short of best practices. Despite lacking resonance with decision-makers and failing to contribute directly to business outcomes, articles from prominent brands like HubSpot and Salesforce persist in their approach. The author suggests this may not be accidental but rather a deliberate strategy to drive "vanity traffic" and realize indirect benefits. By challenging conventional notions of content quality and its impact on business success, the post prompts a reevaluation of content marketing strategies in the context of broader strategic objectives.

Read the full post here:

3/. This YouTube video with a client got 18 million views:
This post offers an in-depth analysis of the strategy behind a YouTube video that achieved remarkable success with 18 million views. It breaks down the key elements contributing to the video's virality: the novelty of the idea, effective packaging, and viewer retention strategies. The post provides valuable guidance for content creators seeking to replicate similar success on the platform by dissecting each component and providing insights into its implementation. Whether you're a seasoned marketer or a novice content creator, this breakdown offers practical insights that can elevate your YouTube strategy and drive engagement.

👉 Tools in the Age of Machines:

Crayon: A competitive intelligence software that gathers information about your competitors and delivers it to you in a way that is easy to understand.

ClickFunnels: A website and sales funnel builder that helps businesses sell their products and services online.

DrawKit: A tool for hand-drawn 2D & 3D illustrations, icons and animations.