The Real Reason Nobody Reads Your Posts

A weekly email with the best of marketing, AI, and business.

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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

Problem
Content often fails to gain traction when the focus is on perfecting posts rather than generating compelling ideas. Even polished, long-form content flops if the underlying concept isn’t strong, while simple, messy posts with better ideas outperform them.

Solution
Prioritize high-quality ideas, craft attention-grabbing hooks, write naturally like a human, and continuously test performance. Tools like GrowthTerminal.ai help source fresh ideas and trending hooks, and tracking engagement metrics allows you to refine and double down on what works.

Lesson
Ideas matter more than perfection. By emulating proven hooks, writing in a relatable tone, and iterating based on data, creators can consistently produce content that resonates and drives engagement.

1/. We’ve Learned More About How to Appear in AI Answers
Want AI tools to mention your brand like magic? This article spills what actually gets you noticed in ChatGPT-style answers (and why most marketers fail).

Read the full post here:

We've Learned More About How to Appear in AI Answers - SparkToro

Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we've learned a lot more

sparktoro.com/blog/weve-learned-more-about-how-to-appear-in-ai-answers

Generate B2B Leads With Just One Click

Yes, it’s real. No spam, no random lists. Our platform delivers qualified B2B leads straight to your inbox using gated content.

2/. The ROI of B2B Thought Leadership: Beyond B2B Marketing with Cindy Anderson
Ever wonder why some B2B content actually makes execs open their wallets? Cindy Anderson breaks down how thought leadership can move the needle—and how to do it right.

Read the full post here:

The ROI of B2B Thought Leadership: Beyond B2B Marketing with Cindy Anderson

Thought Leadership ROI is a topic that is near and dear to me because a substantial portion of our company’s...

www.toprankmarketing.com/blog/beyond-b2b-cindy-anderson

👉 Tools in the Age of Machines:

  • HubSpot AEO Grader: checks how your brand shows up in AI-powered search engines and gives you visibility + sentiment insights

AEO Grader - 2025

Measure your brand’s presence with the AEO Grader and uncover sentiment, share of voice, and recognition insights.

www.hubspot.com/aeo-grader

  • Meridian: tracks and optimizes how your brand appears inside generative search tools like ChatGPT, Perplexity, Gemini, etc.

Meridian | Win Your Market In AI Search

Meridian helps brands win in generative search. Monitor and improve your brand's visibility across ChatGPT, Perplexity, Gemini, and more.

trymeridian.com

  • MailTester.ai: sends a test email and gives instant AI + technical feedback on content, spam triggers, authenticity, and deliverability

Free Email Deliverability Test - Test Any Newsletter Instantly

Just forward your email from Mailchimp, Substack, or any service to test deliverability. Get instant SPF, DKIM, DMARC analysis and spam score.

mailtester.ai

❝

B2B marketing dies the moment you start writing for approval instead of attention

Cristian Largo - Sales and Marketing Lead @ Castleberry

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