- Marketing in the Age of Machines
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- The power of storytelling in B2B / Bard vs ChatGPT / Creating a podcast in seconds with the help of AI
The power of storytelling in B2B / Bard vs ChatGPT / Creating a podcast in seconds with the help of AI
A weekly email with the best of marketing, Ai, and business.
Marketing in the age of Machines by Castleberry
May 23, 2023
You are receiving this email because you subscribed to Castleberry’s newsletter. https://www.castleberrymedia.com/
Welcome to Marketing in the Age of Machines. Each week, we bring you:
👉 An Innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, Ai, and Business that will help you understand the ever-changing landscape.
👉 3 Tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤯 From unemployed to successful entrepreneurs: Tom and Tibo, lost their jobs during the pandemic; 18 months later, they managed to sell their company Tweet Hunter (SaaS - Software as a Service company) for $10 million.
Their solution: They started validating product ideas directly with users. They tested one product every week. By the fourth month, they had pushed 12 ideas, and only one took off: Tweet Hunter. They leveraged their Twitter audience and used Twitter and Reddit ads to promote it. They then partnered with a Twitter influencer to generate valuable content and focused on meeting the needs of their users by adding more features and launching secondary products.
The lesson: Regarding technological innovations, it will always be better to validate ideas directly with users than to take years to release a 'perfect' product.
The whole story, in this Tweet: https://bit.ly/41Nvt
1/. The Power of Storytelling in B2B Content Marketing: Why B2B Companies Should Embrace It: To truly connect with and captivate your audience, it is crucial to incorporate storytelling into your content marketing strategy. Storytelling provides engaging and lasting experiences, differentiating B2B brands from their competitors and establishing a deep emotional bond with the audience.
More
The "hero's journey" is a famous narrative structure that can be applied to B2B content marketing. It involves framing the story in such a way that the audience is captivated by the struggles and triumphs of the main character.
Disruptive approaches like interactive and immersive content, user-generated content, artificial intelligence, and machine learning can empower storytelling in B2B content marketing.
Successful B2B brands, such as IBM and Microsoft, use storytelling to present their products and services in an exciting and lasting way.
Here is the link to the full article: https://www.castleberrymedia.co/
At Castleberry, we help B2B brands captivate their audiences through Content Marketing strategies that include ABM, Thought Leadership, and Content at Scale.
2/. Google Bard just got a massive upgrade. Bard is Google's response to ChatGPT and can be used for free at bard.google.com. Although it underperformed when it was launched in March, this new update - according to some experts - puts it above ChatGPT.
More:
Bard has plugins such as Spotify, Walmart, Indeed, Uber Eats, Adobe Firefly, and Google apps, giving it a wider range of options and additional services.
Bard will be available for mobile. It also has Internet access, allowing - for example - to summarize news from the previous day or find plane tickets.
It can be given images as prompts, and its answers can also have images.
It can be integrated with Gmail and google docs.
Google Bard just got a massive upgrade.
ChatGPT is now falling behind.
Here are 10 things you can do with Bard that aren't possible with ChatGPT:
— Moritz Kremb (@moritzkremb)
5:00 PM • May 11, 2023
3/. Want to create a studio-quality podcast in minutes? Meet wondercraft Ai. Wondercraft AI allows you to create podcasts in seconds with the quality of a recording studio. Want a summary of major industry news? Wondercraft has you covered.
More:
Wondercraft AI allows you to create professional podcasts using artificial intelligence to generate scripts, add music and narrate the episode; no technical skills are required.
It allows you to clone a real voice with just a 60-second recording.
You can choose from 8 languages, including: English, Spanish, and Portuguese.
👉 Tools in the age of the machines:
*Hellobot: An AI-based chatbot that helps B2B companies answer client questions through WhatsApp. What makes Hellobot different is it continually improves by learning from every conversation. It can be trained with the latest information about the company, its products, sales manuals, and website information.
* A Castleberry Media Group company.
Studio AI: Create a website or landing page using only your voice and telling the computer what you want. That's what studio.design does. The style and effect controls are programmed to appear right where the cursor is when you need them. And when the page is ready, you simply click publish.
Feathery: This is a tool for marketers to recommend to their web developers. It helps create flexible forms with Artificial Intelligence, significantly reducing development time.
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Content marketing is effective when it finds that sweet spot between what the audience is interested in and what is relevant for the brand to talk about."