- Marketing in the Age of Machines
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- The Linkedin Benefit No One Talks About
The Linkedin Benefit No One Talks About
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
October 02, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Most people see LinkedIn content only as a way to get prospects, missing the hidden value of referrals that come from consistent thought leadership.
Solution
Define a clear niche and show up consistently for months—this builds authority and makes you the go-to person others refer.
Lesson
Content on LinkedIn compounds into reputation and referrals, but only if you stick with it long enough. Will you keep going until your niche knows your name?
There is a major benefit of LinkedIn content creation that isn't talked about enough...
Of course you want your prospects to see what you do.
But I can't tell you how many times we hear from a client that a referral connection was made because of their thought leadership
— Harris Fanaroff (@HarrisFanaroff)
1:32 PM • Sep 26, 2025
1/. ChatGPT lets shoppers buy products within the platform
OpenAI’s new Instant Checkout lets ChatGPT users buy directly from Etsy and soon Shopify, signaling a shift where AI could rival Amazon and Google by owning both discovery and purchase.
Read the full post here:
Generate B2B Leads With Just One Click
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2/. Top B2B Marketing KPIs for Optimizing Full Funnel Performance
The article outlines key B2B marketing KPIs across traffic, visibility, engagement, lead generation, advertising, and customer lifecycle metrics, showing how to connect these to revenue and optimize every stage of the funnel.
Read the full post here:
👉 Tools in the Age of Machines:
TikTokAlyzer: an AI tool that analyzes TikTok / Reels / short-form videos and gives performance scores plus recommendations to improve engagement and retention.
SuperX.so: a browser extension / analytics tool for X that shows hidden insights, account growth metrics, content ideas, scheduling, and analytics right within your feed.
In B2B, patience and consistency close deals faster than pressure.