- Marketing in the Age of Machines
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- The company that revolutionized youtube
The company that revolutionized youtube
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
February 22, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 There’s one social media feature that doesn’t get used much, but it drives the most revenue:
Problem:
Live streaming, an underutilized feature, stands out with its potential to drive revenue. Despite Instagram's 100 million daily users and YouTube's 5 billion hours spent annually, marketers largely overlook live streaming, missing out on its 5.39X greater revenue compared to other content types.
Solution:
Marketers should integrate it into their strategy to capitalize on the live streaming advantage. Live content allows for direct interaction, answering questions, and showcasing products in real-time. Incorporating just 2 live videos a month across six platforms can outperform the impact of 180 pieces of regular content.
Lesson:
The lesson is clear: live streaming delivers superior ROI. Marketers need to recognize its potential in converting audiences into customers, as statistics reveal its compelling 7x more reactions on LinkedIn and a $3.21 billion market projection by 2027. Incorporating live streaming guarantees a competitive edge in the ever-evolving landscape of social media marketing.
Are you harnessing the power of live streaming in your B2B marketing strategy?
There’s one social media feature that doesn’t get used much, but it drives the most revenue.
Just check out the numbers…
Instagram has 100 million people who use it daily.
YouTubers spend over 5 billion hours a year on it.
It has 3x more engagement on Facebook.
On LinkedIn,… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
10:18 PM • Feb 10, 2024
1/. Why Companies Choose To Do Content Marketing: This post delves into why content marketing is now indispensable for B2B success, touching on rising ad costs, strategic content repurposing, and the sales-focused approach. It emphasizes the adaptability of content marketing, from simplifying complex messages to appealing to new customer segments. Despite budget constraints, the post positions content marketing as a cost-efficient strategy for lasting connections and business objectives.
Insights for B2B Marketing Directors:
Integrating data-driven insights into content creation enhances personalization, tailoring messaging to specific B2B audiences for more impactful engagement.
Crafting content with an educational focus simplifies complex messaging and positions the brand as a thought leader, establishing trust and credibility within the industry and among B2B stakeholders.
Read the full post here:
Assess Your Brand's Content Readiness!
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing agency.
2/. 8 Easy Ways to Use AI for Better B2B Social Media Marketing: This post provides down-to-earth tips for boosting B2B social media marketing using AI. It suggests letting AI handle mundane tasks like checking mentions and creating images, freeing up time for more engaging work. The insights cover using AI to efficiently delegate tasks, ensuring 24/7 customer engagement through chatbots, and employing data-driven personalization for more targeted and engaging content.
Read the full post here:
3/. I built the $50M company that forever changed YouTube: This Twitter/X post narrates the journey of Jubilee, a company that has reshaped YouTube with 5 billion views and 9 million subscribers. It shares the unconventional approach of creating content around polarizing topics to spark conversations, emphasizing the importance of a unique ideation and concept-testing process. Jubilee's success has attracted attention, with Netflix seeking guidance and others attempting to emulate their formats. The post concludes with Jubilee's plans to evolve into a multi-generational media empire, leveraging diverse opportunities from consumer goods to experiential events.
Insights for B2B Marketing Directors:
Emulating Jubilee's B2B partnership model can drive substantial revenue for B2B companies. Forming strategic collaborations with companies aligned with your mission and values enhances content reach and impact.
Taking inspiration from Jubilee's experiential events, B2B marketing directors can create in-person experiences tailored to their target audience. Building a connection through live events enhances brand loyalty and fosters deeper relationships with clients.
I built the $50M company that forever changed YouTube.
It's called Jubilee and it's clocked 5 BILLION views and 9M subs on YT.
100's of channels have copied us, and MrBeast tried to poach half my team.
How much $$$$ it makes, how we constantly go viral, and how I built it 👇🧵
— Ryan Hashemi (@ryanhashemi_)
5:20 PM • Nov 30, 2023
👉 Tools in the Age of Machines:
Quickads: A website that uses AI to help you create professional-looking ads for various platforms and campaigns without any design or coding skills.
IzTalk: A social networking platform with a focus on real-time voice translation and language communication.
Jellypod: An AI-powered website that aims to make staying informed easier and more convenient by transforming your newsletter subscriptions into personalized, daily podcasts.
In B2B marketing, creativity, strategic testing, and meaningful partnerships aren't just lessons from success stories; they're our daily playbook.