- Marketing in the Age of Machines
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- The Best Examples of AI in Marketing so far
The Best Examples of AI in Marketing so far
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
March 27, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Launching a new website doesn’t guarantee traffic. Despite fixing technical SEO issues, Google initially placed the site on page 43 and was slow to recrawl it. With too many pages and no backlinks, the site struggled to gain visibility.
Solution
By fixing on-site SEO, acquiring backlinks through targeted outreach, and improving user experience, the site gradually climbed the rankings. Instead of chasing more backlinks, efforts shifted to increasing engagement, reducing "short clicks," and ensuring a better search experience than competitors.
Lesson
SEO success isn’t instant. A mix of technical optimization, strategic backlinking, and superior user experience can outrank even long-established competitors.
I reached #1 on Google for my most relevant keywords.
That is for my real estate search weegee.ch:I outrank the main player who was there for 20 years.
I never imagined this would be possible
I spent $0 for SEO tools and wrote no blog posts.
How I got there 👇— Philipp Keller (@philkellr)
10:36 AM • Jan 31, 2025
1/. Best Examples of AI in Marketing
Explore how companies like Sephora, Starbucks, and Netflix use AI to improve customer experiences, while brands like Heinz and Nike leverage AI for creative marketing. Read the full post to explore real-world AI applications.
Read the full post here:
Are you using the latest strategies for B2B Lead Generation?
Take our 9-question quiz to gain insights into whether your brand is using the latest B2B Lead Generation strategies.
2/. Spot The Fake: Google Launches New Watermarking Tech
Google’s DeepMind has launched SynthID, a tool that embeds invisible watermarks in AI-generated images to help detect and prevent misinformation. As AI oversight grows, businesses must stay informed on evolving regulations and ethical practices. Read the full post to see how this impacts digital content and B2B marketing.
Read the full post here:
3/. Why Everyone Is a Social Media Entrepreneur Right Now Trends You Need to Know
Social media is transforming business growth, with short-form video, authenticity, and micro-influencers driving engagement. B2B marketers must focus on community, first-party data, and adaptable content strategies to stay ahead.
Read the full post here:
👉 Tools in the Age of Machines:
Captions Mirage: AI tool for generating photorealistic images and videos from text prompts.
Same.New: AI-powered tool for creating and remixing images with style transfer and generative effects.
Great marketing isn’t just strategy or tactics it’s knowing when to adapt, automate, and stay ahead of the curve.