SEO to change thanks to AI?

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 If you’re not marketing on Reddit, you’re missing out.

Problem:
Marketing on Reddit presents a unique challenge due to the platform's culture, which strongly discourages self-promotion. Brands that fail to engage authentically and contribute genuine value, risk significant backlash from the community. Despite its growing popularity, especially among Millennials and Gen Z, marketers must approach Reddit with caution to avoid potential harm to their reputation.

Solution:
To navigate Reddit effectively, brands should prioritize authentic community engagement. This means limiting self-promotion to one in ten posts and focusing on contributing valuable insights in discussions. Utilizing paid ads that blend seamlessly into conversation threads can also be an effective strategy. It's essential to monitor and respond to user interactions professionally to maintain a positive and credible presence.

Lesson:
The key takeaway for marketers is the importance of respecting Reddit's community norms and engaging authentically. Direct promotion should be minimal, with an emphasis on adding value through meaningful interactions. By listening to the community and creating ads that integrate naturally into conversations, brands can successfully leverage Reddit's growing traffic and influence.

How will you adjust your marketing strategy to make the most of Reddit's unique opportunities?

1/. How AI changes the work of SEO:
This blog post explores how targeted SEO strategies can transform your blog into a powerful sales engine. By focusing on the top 10% of high-ROI pages, you can drive substantial leads and revenue, making your content a key driver of business growth. Additionally, the integration of AI is revolutionizing the SEO landscape, enabling the automation of workflows and enhancing content creation processes. This technological shift allows you to streamline operations, improve efficiency, and move beyond traditional SEO methods to deliver faster, more impactful outcomes. Adapting to these advancements not only boosts your SEO efforts but also positions your brand at the forefront of digital marketing innovation.

Insights for B2B Marketing Directors

• Use AI not just to automate routine SEO tasks, but also to deepen and enhance your content. Employ AI for advanced keyword analysis and predictive analytics to identify content gaps and emerging trends, enabling you to plan your content more strategically.

• Develop AI workflows tailored specifically to your company's needs. For example, create AI agents that monitor and adjust your SEO strategy in real-time based on performance metrics and changing algorithms. This proactive approach can keep your content strategy agile and highly effective.

Read the full post here:

2/. AI for marketing: from hype to how:
This blog post outlines Google's framework for leveraging AI in marketing, focusing on how to move beyond hype and effectively utilize AI's capabilities. It presents the "AI for Marketing Engine," a model comprising three interconnected areas: measurement and insights, media and personalization, and creativity and content. By investing in first-party data and integrating AI into these areas, marketers can achieve rapid growth and efficiency. The article provides actionable steps for both beginners and advanced users of AI, emphasizing the importance of setting up robust data strategies, optimizing campaigns with AI, and utilizing creative AI tools. For a deeper understanding of how to harness AI in your marketing efforts, read the full post.

Read the full post here:

3/. RIP Photoshop. It's been just a month since Canva Create was launched, & it's INSANE:
This post highlights the game-changing features of Canva Create, which launched just a month ago. It introduces ten innovative tools that set Canva apart, including Magic Grab™ for effortless photo editing, Text to Graphics for converting words into visuals, and enhanced video editing capabilities. Other notable features are bulk creation via CSV uploads and seamless integrations with ad platforms like Google, Meta, and Amazon. To discover how these tools can revolutionize your design and marketing workflows, be sure to check out the full post.

Read the full post here:

👉 Tools in the Age of Machines:

Engage: Is a survey and form software that allows you to create surveys and forms for a variety of purposes.

Really good emails: Provides email templates and marketing strategy. They offer templates that you can use for a variety of purposes and industries.

Magic Patterns: A website that allows users to generate user interface (UI) designs. Users can provide a prompt or image and the website will generate a corresponding UI design.