SEO Just Changed: How Google’s AI Really Reads Your Pages

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 SEO Just Changed: How Google’s AI Really Reads Your Pages

Problem
Marketers don’t fully understand how Google’s AI reads and processes content, making SEO optimization guesswork.

Solution
Research on Chrome’s DocumentChunker shows Google breaks pages into 200-word passages before sending them to its AI models.

Lesson
Content needs to be concise and structured into clear, meaningful chunks—because that’s how machines (and not just humans) read it.

1/. Still Waiting on That Reply? Why Your Follow-Up Might Be Losing You Deals
Silent leads are often a follow-up problem, not a lack of interest. Slow responses, generic messages, single-channel outreach, and misaligned teams can kill opportunities. The post shows how smart, consistent, and personalized follow-ups can re-engage “ghosted” leads and boost B2B results.

Read the full post here:

2/. 8 Content Marketing Services That Are In Demand for B2B Brands
B2B brands are increasingly relying on specialized content marketing services to stay competitive. This post highlights eight key areas, from content strategy and SEO optimization to thought leadership and performance analysis, that help companies connect with their audience, maintain consistency, and stand out in their industry. For marketers looking to improve results and efficiency, understanding these services can guide smarter investments in content that truly drives impact.

Read the full post here:

👉 Tools in the Age of Machines:

• LocalRank.so: An AI-powered local SEO platform that helps businesses and agencies track rankings, build citations, and manage Google Business Profiles across multiple locations.

• PromptingCompany.com: A service that optimizes your website content to be cited by AI models like ChatGPT, Perplexity, and Gemini by analyzing user queries and creating AI-friendly pages.

• Lexilexi.ai: An AI-driven Meta Ads manager that automates ad creation, targeting, and optimization on Facebook and Instagram to maximize return on ad spend.