- Marketing in the Age of Machines
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- Revolutionary Approaches to Marketing that Defy Conventional Norms
Revolutionary Approaches to Marketing that Defy Conventional Norms
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Marketing in the age of Machines by Castleberry
July 13, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: Landing pages are often long and text-heavy, which can overwhelm visitors. They also often lack a clear call to action, which can lead to visitors leaving the page without taking any action.
Solution: A simple solution is to create "tweet-sized" landing pages. These pages are short and to the point, but they still communicate the "corporate vibes" of your brand. They also have a clear call to action, so visitors know exactly what you want them to do. And, because they are so short, they are easy to scan and digest, even for busy professionals.
Lesson: Sometimes, the best way to get attention is to go against the grain. By creating short, visually appealing landing pages with a clear call to action, you can achieve much higher conversion rates than you would with a traditional landing page.
I found an unconventional way to create landing pages that on average increased conversion rates by 300%
Tbh, it goes against the way 99% of people design landing pages nowadays
I'm sharing it with the world even though i was asked to keep it a secret:
— GREG ISENBERG (@gregisenberg)
5:40 PM • Jun 26, 2023
1/. How to set up and track GA4 conversions: Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and capabilities. One of these features is the ability to set up and track conversions. To set up conversions in GA4, you will need to create a conversion event, but this is not enough to really understand your site’s conversions and what’s leading to them.
This article gives valuable insights into optimizing your conversion tracking strategies and making informed data-driven decisions.
More
The Model Comparison Tool (MCT) is used to measure first and last touch attribution, providing a holistic view of SEO content's contribution to conversion goals.
The MCT in GA4 allows for concrete data on conversions, providing confidence in channel or page attribution.
An alternative method using the Any Touchpoint Report is available to measure influenced conversions along the conversion path, particularly useful in B2B contexts.
We’ve driven millions of dollars in revenue for B2B brands through data-driven content marketing.
Need help with your content strategy?
2/. How to go viral on Twitter in 2023: In a recent tweet thread, Greg Isenberg outlined five strategies that have generated over 20 million monthly impressions. These strategies cover the power of controversy, the impact of photos and photo threads, the rise of videos, and the importance of bookmarks over retweets.
How to go viral on Twitter in 2023:
5 strategies that generate 20M/month of impressions for folks
Probably worth 30 seconds of your time 🧵:
— GREG ISENBERG (@gregisenberg)
2:32 PM • Jun 27, 2023
3/. This gardening account is pulling in 400k/month organically: A gardening account is generating $400k per month organically by employing a unique "Niche first strategy." Instead of solely focusing on product-centric content, the account owner decided to create entertaining and educational gardening content on TikTok, building a large audience of gardening enthusiasts. Subsequently, the account opened an online store offering gardening tools, and the engaged audience started purchasing products at a remarkable rate, resulting in six-figure monthly revenue.
More:
Learn the strategies and techniques for creating entertaining and educational gardening content on TikTok.
Explore examples of other niches where the "Niche first strategy" has been successfully applied, such as cooking, interior design, fishing, and golf, and how it can be adapted to different businesses and industries.
👉 Tools in the Age of Machines:
Guidde: By harnessing the power of generative AI, Guidde empowers teams to create video content swiftly and efficiently, saving valuable time and resources.
PromptBase: Discover the Prompt Marketplace, a platform where you can access high-quality prompts for various AI models like DALL·E, GPT, Midjourney, Stable Diffusion, and ChatGPT.
Meiro: With the help of AI technology, Meiro allows users to generate captivating and educational content within minutes.
Marketing innovation embraces the courage to swim against the current, daring to challenge the status quo and redefine the mainstream.