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- Master the 5 top social media trends for 2024
Master the 5 top social media trends for 2024
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
October 26, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 The simplest way to attract your first 2000+ followers (Using nothing but comments). The Waffle House Marketing Strategy:
Problem: Many individuals and small businesses face the challenge of growing their social media following. They often lack the financial means for extensive marketing campaigns, making it hard to attract many followers and establish a notable online presence.
Solution: The "Waffle House Marketing Strategy" (Locating near established, large businesses to tap into their customer traffic and offer complementary services or products) offers a clever solution, demonstrating how one can expand their online following without needing a substantial marketing budget. By actively engaging with niche-related accounts through insightful comments, individuals can tap into the existing traffic within their specific field. This approach minimizes costs and enables value contribution to ongoing conversations, attracting more followers and enhancing their online presence.
Lesson: The primary focus of this strategy is the importance of quality online interaction. It emphasizes that prioritizing quality interactions over quantity is the path to sustainable growth, and understanding the data is essential for sustainable growth. Furthermore, it demonstrates how this tactic can turn comments into valuable content for long-term success.
The simplest way to attract your first 2000+ followers
(Using nothing but comments)
The Waffle House Marketing Strategy:
— Jon Brosio (@jonbrosio)
1:58 PM • Sep 22, 2023
1/. Anticipating 5 top social media trends for 2024: This article delves into the top five social media trends anticipated for 2024. These trends emphasize the need to put humans back at the centre of marketing strategies and focus on authenticity and engaging content. The trends include the importance of raw, unfiltered content, the rise of authentic creator content on platforms like TikTok and Instagram, the significance of social collaboration, the emergence of social search as a new search engine, and the increasing role of AI in social listening.
Insights for B2B Marketing Directors:
Integrating AI in social media provides B2B marketers with valuable customer insights and real-time market data. Marketers should leverage AI tools to analyze sentiment, predict customer needs, and identify potential target audiences for their products or services.
B2B marketers should focus on creating raw and authentic content that resonates with their audience. Instead of overly produced content, authenticity and relatability should be at the forefront of their social media strategies.
Read the full post here:
Want awareness, traffic, and leads?
We help B2B companies sell millions through strategic content marketing.
2/. How to build a gold-star website that boosts shopper confidence: This post explores the role of behavioural science in website development to boost shopper confidence, emphasizing the need for consumers to feel confident before making a purchase decision. A research experiment with a fictional sofa brand highlights the impact of principles like social proof, which involves showing that others have trusted the product; cognitive ease, which refers to presenting information clearly and easy to understand; and emotional priming in increasing consumer confidence with minimal and additional investment. These optimized landing pages enhance consumer trust and streamline campaign optimization, making them valuable for consumers and marketers.
3/. Build Your Marketing Plan: This post offers a concise yet comprehensive guide to crafting a marketing plan that transcends B2B or B2C boundaries. By simplifying the marketing process into key components, the post helps businesses identify their target audience, understand how to reach them, communicate effectively, and convert potential leads into customers. It emphasizes the importance of choosing the right marketing channel, shaping the right messages, and building trust through storytelling and long-form content.
Insights for B2B marketing directors:
Long-form content, particularly in video format, emerges as a powerful tool for cultivating trust among B2B prospects. B2B marketing directors should leverage long-form content to showcase tangible results, offer actionable insights, and weave compelling narratives that resonate with potential clients.
👉 Tools in the Age of Machines:
Positional: A content marketing and SEO toolset that helps teams scale their content channels faster and drive more traffic from organic search.
Opus Clip: An AI-powered video repurposing platform that helps creators and teams save time and create high-quality short videos for social media.
Reply.io: An AI-powered tool that helps you create 100% human-like emails in seconds while focusing on personalization.
in B2B marketing, it's not about being the noisiest, it's about being the most relatable. Understand your audience, their pain points, and show them you've got the answers they're looking for.