✅ In Today´s Edition
👉 How Adobe wants to bring AI into real marketing automation and personalization tasks.
👉 Why Salesforce is redesigning its foundation so AI agents can operate across data and processes.
👉 What changes when creator marketing gains ground, search slows down, and email remains hard to measure well.
🌎 3 Key News Shaping B2B Marketers This Week
🔑 1: Adobe launches a new AI suite to automate and personalize digital marketing functions
Adobe has launched CX Enterprise, a new AI suite for enterprise clients. The platform is designed to help companies automate and personalize digital marketing functions, and it includes AI agents to support customer interaction management. Keep Reading
What does this mean for B2B marketing leaders?
AI is moving beyond creative support and into marketing tasks that are more directly tied to execution and customer relationships.
🔑 2: Salesforce redesigns its platform so AI agents can execute tasks without relying on the traditional interface
Salesforce introduced Headless 360, a system designed to let AI agents access data, flows, and logic without depending on a traditional interface. The approach allows those agents to execute tasks in the background instead of requiring users to navigate dashboards or screens. Keep Reading
What does this mean for B2B marketing leaders?
The conversation is no longer just about which tools marketing uses, but about how ready those tools are for automation to operate on real data and processes.
🔑 3: Creator marketing is becoming a core channel while search growth slows
Marketing Dive, citing IAB data, reported that creator marketing is now considered a core media channel rather than just a complement. At the same time, search remains a major channel, but its growth has slowed. Keep Reading
What does this mean for B2B marketing leaders?
The channel mix keeps shifting, and that makes it more important to review where visibility and attention are being built in a more sustained way.
🛡️ Stat of the week
Only 46%
of marketers
are able to measure the ROI of their promotional emails, even though 78% consider email important to their organization’s success.
⚡ Why it matters now
Email remains an important channel, but many companies still struggle to show clearly how much it contributes to sales or business results. When that is hard to prove, it also becomes harder to defend budget or give the channel greater priority.🎯 Recommended action
This week, review whether your team is measuring email only through opens and clicks, or whether it is also tying it to revenue, conversions, or broader business outcomes.
🛎️ Tactic of the Week
Don’t measure AI by Review whether your channels have changed, but the way you measure them has not
As some channels gain importance and others do not, it is worth reviewing whether your team is still measuring them with the same logic. The goal is not to be present in more places, but to understand more clearly which channel is actually driving results today.
👉 How to apply it this week: compare two key channels — for example, email and creator marketing — and review whether you are measuring them in a way that truly helps you understand which one is contributing more to the business today.
📒 Job opportunities
📒 Product Marketing Manager
G-P — Role focused on positioning, product launches, adoption campaigns, and cross-functional work with product, sales, and marketing.
Remote · US · Apply📒 Demand Generation Manager
Orkes — Position focused on multichannel campaigns, ABM, paid search, LinkedIn, and events to drive awareness, engagement, and pipeline.
Remote · US · Apply📒 Marketing Operations Manager
Nozomi Networks — Role focused on the marketing stack, data flows, reporting, attribution, email, and campaign operations for enterprise and ABM programs.
Remote · US · Apply
💯 Tools of the week
🔋 Key webinars and events
🧠 How to Fight Webinar Fatigue: APR 30
A MarketingProfs session on how to keep webinars performing without burning out either your audience or your team, with a focus on pipeline and scalability. Online · Register.
🧠 B2B Product Marketing Masterclass: MAY 13
An online B2B Marketing course focused on product marketing fundamentals and practical application for B2B teams. Online · Register.
🧠 B2B Storytelling Training: JUN 17
An online B2B Marketing training on how to use storytelling in B2B marketing. Online · Register.
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