- Marketing in the Age of Machines
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- Make them buy your product straight from an ad
Make them buy your product straight from an ad
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
September 28, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem:
Marketers often struggle to acquire their first 100 paid users in a crowded digital landscape. Attempts to infiltrate or spam-promote in Facebook groups can lead to backlash and expulsion. This ineffective approach poses a challenge for startups seeking user acquisition.
Solution:
A proven blueprint for marketers involves joining relevant Facebook groups, building genuine relationships, and introducing products subtly. Understanding user pain points is crucial for creating tailored solutions that genuinely resonate with the community. Over time, trust and goodwill within these groups can lead to successful product promotion.
Lesson:
Marketers should prioritize patience, empathy, and community engagement. Rather than rushing promotions, becoming a respected member of online groups pays off. Building something people love and promoting it genuinely leads to lasting support and long-term success. This strategy may take time but delivers more sustainable results.
How we got our first 100 paid users via Facebook groups step-by-step:
1. Join as many Facebook groups that your target users hang out in. We targeted groups with at least 10,000-100,000 users (this strategy just works better for larger groups).
2. Find the power users of the… twitter.com/i/web/status/1…
— David Park (@Davidjpark96)
5:19 PM • Sep 9, 2023
1/. I just bought a product straight from an ad: A marketer recently made a direct purchase from an advertisement and dissected the factors that led to his decision. The critical components included a product addressing a substantial problem, an attention-grabbing creative that immediately illustrated the desired outcome, and a landing page offering a clear explanation of the product's transformational benefits.
Insights for B2B:
Solving Genuine Pain Points: B2B marketers should prioritize products or services that genuinely alleviate significant pain points within their target audience's business operations.
Swift Visual Engagement: Within B2B advertising, the initial moments of an ad hold significant weight. Captivate the viewer's attention promptly by showcasing the desired outcomes or benefits right from the start.
Unified Messaging: Consistency in messaging between the ad and the landing page is paramount. In the B2B sphere, buyers often seek reassurance and comprehensive answers to their questions.
I just bought a product straight from an ad.
Of course being a marketer I had to figure out what worked so well to convince me to buy.
And actually, it was pretty straightforward:
There was a product that solves a problem.
A real problem that hurts - and this is key. Like… twitter.com/i/web/status/1…
— Andrea Bosoni (@theandreboso)
1:02 PM • Sep 14, 2023
At Castleberry, we help B2B brands harness the potential of data-driven marketing.
Ready to explore data-backed strategies to connect with your target audience?
2/. The Ultimate 2023 Guide to LinkedIn Sales Navigator: This comprehensive guide to utilizing LinkedIn Sales Navigator for prospecting in 2023 is a valuable resource for sales development reps (SDRs) and B2B marketers. It covers various features and filters within Sales Navigator, offering step-by-step instructions on setting up a Book of Business, using lead filters effectively, leveraging account filters, exploring the Relationship Explorer, and more. The guide aims to help SDRs understand every useful feature to improve their turnaround times and achieve better results in prospecting.
Key Points:
Prioritizing High-Intent Prospects: Sales Navigator offers filters like "Changed Jobs in Past 90 Days," "Years in Current Position," and "Following Your Company." B2B marketers should use these filters to identify prospects showing triggers or intent signals, as they are more likely to respond positively.
3/. Coco Gauff won the US Open at 19 years old. And New Balance, her largest sponsor, executed perfectly: This short video exposes New Balance's exceptional marketing execution following Coco Gauff's victory at the US Open. Within minutes of her win, New Balance capitalized on the moment by posting social media content, offering t-shirts for purchase, and revamping their website to prominently feature Coco's victory and her line of apparel and shoes. This swift and well-coordinated response showcased New Balance's marketing team's agility and effectiveness.
Key Points for B2B Marketers:
Seamless Integration: New Balance seamlessly integrated their product offerings with the event, making it easy for consumers to purchase the merchandise they desired. B2B marketers should aim for a similar level of cohesion in their campaigns, aligning content, products, and user experience.
Taking Calculated Risks: Great marketing often involves taking calculated risks. New Balance's execution demonstrated the value of being prepared to act quickly and decisively when an opportunity arises, even if there's a chance it might not materialize. B2B marketers should be open to creative and agile approaches in their campaigns.
Coco Gauff won the US open at 19 years old.
And New Balance, her largest sponsor executed perfectly.
Within minutes of her winning, New Balance launched:
- merch
- social content
- coco Gauff themed landing pageIf she didn’t win, this would’ve never seen the light of… twitter.com/i/web/status/1…
— Alex Garcia 🔍 (@alexgarcia_atx)
2:36 PM • Sep 13, 2023
👉 Tools in the Age of Machines:
Fedica: A social media analytics and publishing tool. It helps users to manage their social media accounts across different platforms. Fedica provides users with insights into their social media performance and tools to help them schedule and publish posts.
Scoreapp: This quiz funnel marketing app helps businesses generate leads, nurture prospects, and close more sales. It does this by allowing users to create interactive quizzes and surveys that collect valuable data about their potential customers.
Beautiful.ai: An AI-powered presentation software that helps users create visually appealing and professional presentations quickly and easily.
In B2B, content that solves client’s problems isn't just important; it's the key to building trust and success. Content marketing is how we make it happen.