- Marketing in the Age of Machines
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- Have you made this huge mistake?
Have you made this huge mistake?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
December 14, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 The most powerful feature that Twitter has. Advanced search:
Problem: Twitter users often miss out on valuable information hidden in older tweets because they are unaware of the powerful features within the platform's advanced search. The default main feed primarily focuses on current posts, neglecting insights, expertise, and interactions present in historical tweets.
Solution: Twitter's advanced search features address this issue by allowing users to uncover past tweets from specific individuals, explore discussions between accounts, find tweets on particular topics, filter by popularity, search for tweets with specific media types, pinpoint tweets within a specific time frame, and discover tweets based on location. Leveraging these features enhances the overall user experience and maximizes the utility of Twitter as an information-sharing platform.
Lesson: Twitter's advanced search is an untapped resource for users seeking more value from the platform. Navigating this vast sea of information is crucial for those who want to deepen their understanding and engagement. By proficiently using advanced search commands, users can unlock a personalized and efficient way of curating content tailored to their interests, transforming Twitter into a dynamic repository of knowledge and insights waiting to be discovered. Have you discovered hidden insights by harnessing the full potential of Twitter's advanced search features?
The most powerful feature that Twitter has:
Advanced search
Until recently I hadn't even heard of it, but now I use it all the time.
Here are 6 twitter advanced search features that will revolutionise the way you search for what to read: 🧵👇
— Tessa Davis (@TessaRDavis)
12:09 PM • Apr 8, 2022
1/. Confession time: I made a really big mistake at work: The author recounts a significant error in B2B marketing through cold emailing. Despite successfully booking demos, sending bulk cold emails from the main company domain without proper technical setup and execution eventually led to a crisis. Google's changes resulted in the domain being blacklisted, leading to emails landing in spam folders. The author shares valuable lessons learned, emphasizing the importance of technical setup, following ramp-up instructions, using specialized software for cold emails, hiring experienced copywriters, precise list targeting, monitoring performance, and staying informed about industry changes.
Ready to provide valuable content to your audience?
We specialize in helping B2B businesses drive traffic, generate leads, and increase sales through strategic content marketing.
2/. A wake-up call for companies and the CMO role: In this article, the author, Chris Gadek, highlights a concerning trend in the role of Chief Marketing Officer (CMO). While traditionally a vital force in shaping an organization's message and building revenue, the average CMO tenure has significantly decreased, confidence is low, and industry missteps are rising. Gadek attributes these issues to a lack of understanding of the CMO role's potential, institutionalized expectations of transient positions, and a focus on short-term, tactical decisions. The article suggests that the key to revitalizing the CMO role is embracing technology, particularly data analytics, to make more strategic, long-term decisions.
Read the full post here:
3/. 5 ways to turn what you already have into killer content, no fresh ideas needed: This post emphasizes the value of recycling various internal resources to create compelling content for marketing purposes. Suggests repurposing internal meeting recordings, such as discussions on new features, sales approaches, or successful campaigns, to generate insightful article briefs for content creation. Additionally, the post encourages leveraging frequently asked questions (FAQs) from customer interactions to develop content that not only addresses doubts but also adds value, sharing it across blogs and social media.
Insights for B2B Marketing Directors:
Leverage internal wins from successful sales approaches or team achievements by documenting them in instructive articles. Conducting interviews and creating step-by-step guides based on these successes allows for creating impactful content that celebrates achievements and guides and inspires others within and beyond the organization.
Direct attention to customer interactions, extracting recurring questions to craft content that addresses doubts and provides significant value. This customer-centric approach strengthens relationships and positions the company as an authoritative source in its industry.
👉 Tools in the Age of Machines:
Planable.io: Is a content collaboration platform that simplifies the planning, creation, and approval process for marketing teams.
Podnotes.app: An AI-powered tool that helps podcast creators streamline their workflow and promote their content.
Designer: An experimental website that uses AI to help people create visual content like social media posts and flyers.
Converting internal dialogues into compelling content and turning FAQs into valuable insights is the heartbeat of innovation and client connection.