- Marketing in the Age of Machines
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- Learn how to blend into your client's daily journey
Learn how to blend into your client's daily journey
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
January 18, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 How to announce a new client thoughtfully on LinkedIn:
Problem: Sharing a new client on LinkedIn is tricky—lots of leaders get stuck between keeping it secret and spreading the word. That hesitation means missing out on chances to connect with potential clients or partners.
Solution: Here's the scoop: Leaders should first assess if the information can be public. If not, share non-sensitive details like company size and location. Craft a narrative focusing on the exciting partnership and highlight the unique reasons the client chose to collaborate.
Lesson: The key lesson is the importance of thoughtful communication. Leaders must address the challenge with a clear strategy, transforming routine announcements into powerful tools for connection and growth. Emphasizing excitement and providing insights into decision-making adds value and establishes credibility.
Have you considered announcing and celebrating new clients as a consistent practice to raise awareness?
How to announce a new client thoughtfully on LinkedIn:
1. Identify if it can be public or not
2. If it cannot then reference the size of the company, where they are located, etc (as long as this doesn’t give it away)
3. Talk about why you’re excited for the partnership
4. Talk… twitter.com/i/web/status/1…— Harris Fanaroff (@HarrisFanaroff)
2:06 PM • Jan 15, 2024
1/. Jack Daly, The Keys to Hyper Sales Growth" pt. 3A: This video shares essential tips for successful sales—building trust, asking good questions, and nurturing relationships. It stresses the importance of having a clear sales plan and emphasizes the power of asking questions instead of just talking about products.
Insights for B2B Marketing Directors:
Create a clear sales plan with the target audience, values, and processes for your team to follow.
Encourage your team to focus on assisting customers in making decisions rather than just selling. This builds trust and changes the sales approach.
Connect with professionals in related fields to discover new business opportunities. Building strong relationships, as mentioned, is a powerful asset in B2B marketing.
Watch the full video here:
Assess Your Brand's Content Readiness!
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing agency.
2/. Top 5 digital marketing trends for 2024: This post outlines five digital marketing trends for 2024. It begins with the rising popularity of podcasts as an alternative to blogs and suggests exploring less mainstream social networks like Pinterest and TikTok for better ad spend returns. The post emphasizes the growing importance of brand value, notes a shift towards shorter content formats, and predicts a global expansion of marketing efforts.
Insights for B2B Marketing Directors:
Tailor your content strategy to the evolving trend of shorter formats. In the B2B space, concise yet impactful messages resonate better. Craft content that efficiently communicates value propositions and key messages, aligning with the fast-paced consumption habits of decision-makers.
Embrace data-driven strategies in your B2B marketing efforts. Leverage analytics to understand your audience, refine targeting, and optimize campaigns. In the digital age, data is a powerful tool for strategic decision-making and enhancing the efficiency of B2B marketing initiatives.
Top 5 digital marketing trends for 2024
Trend #1: Companies will create podcasts over blogs
Ideally, you should have both, but podcasting it a blue ocean.
There are 1 billion blogs. And there are 7.8 billion people in the world.
That’s 1 blog for every 7.8 people.
On the… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
3:28 PM • Dec 13, 2023
3/. It's more than just business. It's understanding and fitting into people's lives: In this post, the focus is on going beyond transactions in business, delving into the human side of interactions. The narrative suggests crafting emotional stories, recognizing both customers and employees and providing solutions that seamlessly fit into daily lives. Examples from Uber highlight the impact of genuine interactions. The post encourages B2B marketing directors to prioritize emotional storytelling, extend appreciation to both customers and employees, and ensure that business solutions enhance daily experiences.
👉 Tools in the Age of Machines:
Suno: A website using AI to create music. They have a mission to make music creation accessible to everyone, regardless of their musical skills or experience.
Luma: An event management platform aimed at simplifying the process of planning and hosting events.
Podcastle: An online platform designed to streamline the entire podcast creation process, offering a suite of tools for recording, editing, collaborating, and publishing your audio content.
It doesn’t matter what you’re selling. Stories are the easiest way for your client to remember you.