- Marketing in the Age of Machines
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- Is it time to rethink your marketing strategy?
Is it time to rethink your marketing strategy?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
February 01, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 My old content marketing:
Problem: In the old content marketing strategy, the focus was on making a lot of stuff without a clear plan. Ten blog articles, twenty LinkedIn posts, and a 20-page ebook ended up as a jumble of unconnected content. It was time-consuming and didn't grab attention.
Solution: A new strategy fixed this by thinking about distribution first. Instead of making a bunch of random things, it started with one big idea. Four articles covered that idea, which then became a focused ebook. These articles were also turned into five LinkedIn posts each. It made the content more organized and effective, reaching the audience better.
Lesson: The lesson here is to prioritize distribution over creation. If you think about how to get your message out first, then figure out the format and content, it works better. This approach saves time, money, and gives better results. The focus should be on a smart distribution plan to make the most impact.
Have you ever tried flipping your approach? What changes did you notice when you prioritized distribution over creation in your content strategy?
1/. Harnessing the Power of AI-Human Collaboration in Content Marketing: This post explores the dynamic realm of content marketing, spotlighting the fusion of artificial intelligence (AI) and human collaboration. It underscores the impact of AI tools like Chat GPT on content creation and distribution efficiency, acknowledging their substantial benefits for B2B marketing. The post, however, candidly addresses the limitations inherent in AI, including emotional intelligence gaps and creativity constraints. This post advocates for a synergistic approach to counter these challenges, marrying AI tools with human expertise.
Insights for B2B Marketing Directors:
Fostering collaboration between AI tools and human experts contributes to continuous improvement, enhancing accuracy in insights and optimizing content creation for better returns on investment over time.
Recognizing that AI efficiency complements rather than replaces human creativity is vital. B2B directors should explore innovative ways to synergize these elements, ensuring content meets industry standards and stands out in its creativity and resonance.
Read the full post here:
Assess Your Brand's Content Readiness!
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing agency.
2/. "No one opens emails!" 4.3B users & 21% open rates say otherwise: This post challenges the common belief that email is losing its effectiveness. It suggests changing how emails are done in 2024. Instead of long emails, it recommends short, easy-to-read ones, like during a coffee break. The post also says to add fun things like quizzes and polls to keep people interested. Personalization is important, but it should feel friendly, not creepy.
Insights for B2B Marketing Directors:
Experiment with user-friendly tools to seamlessly embed quizzes and polls into your emails. Platforms like Typeform and Poll Everywhere can facilitate engaging interactions without overwhelming your audience.
Leverage customer relationship management (CRM) tools to gather insights on your audience. Craft personalized messages that draw from these insights, ensuring your emails feel tailored and genuine, like a thoughtful conversation rather than a robotic outreach.
"No one opens emails!"
4.3B users & 21% open rates say otherwise.
But old tricks don't work anymore.
In 2024, e-mail will look very different.
We're sick of spam. Let's embrace the NEW EMAIL ERA.
1. Short, snackable bursts of info delivered at the perfect time (think coffee… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
2:36 PM • Jan 30, 2024
3/. I made a Twitter Cheat Sheet: This Twitter post provides a comprehensive Twitter Cheat Sheet offering various content ideas for individuals or businesses looking to enhance their Twitter presence. The suggestions are categorized into sections like Behind-the-Scenes, Engagement and Interaction, Education and Tools, News and Events, Promotions, Testimonials, and Repurposing Content.
I made a Twitter Cheat Sheet
Can help spark new ideas to post 🔥
— Neville Medhora (@nevmed)
2:58 PM • Apr 26, 2023
👉 Tools in the Age of Machines:
GetWebsite.Report: A website that uses AI to analyze and optimize landing pages. It does this by evaluating various elements of your landing page, such as the user interface, user experience, visual design, content, and SEO.
Fanfuel: A platform that functions as an assistant for script, thumbnails, analytics, and more within the creative content creation process.
Writesonic: An AI-powered platform designed to assist with various writing and content creation tasks.
Crafting B2B narratives involves more than strategies; it's about sparking conversations, sharing successes, and creatively repurposing content