How to use Reddit to Find New Content Ideas

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 How to use Reddit to Find New Content Ideas.

Problem
Most content fails because it’s built on guesses. People invent hooks and angles without knowing if anyone actually cares, then wonder why engagement is dead. Effort goes up, results don’t.

Solution
Use Reddit as proof of demand. Find where your audience hangs out, sort by top posts of all time, and analyze what worked: the hook, the structure, and why people commented. Rewrite the best ones for LinkedIn or X—same angle, same structure, your voice.

Lesson
Stop starting from scratch. If something already drove massive engagement, the insight is validated. Your advantage isn’t originality—it’s knowing how to translate proven ideas into your platform and audience.

1/. AI-Powered Retention Dashboards Emerge as the New Front Line in the Fight Against Customer Churn
AI-powered retention dashboards are changing how B2B teams identify and act on customer churn. By combining usage data, behavioral signals, and predictive insights, they enable earlier, more coordinated decisions across marketing, sales, and customer success. The piece explains why retention is becoming a shared, data-driven priority—and why that matters now.

Read the full post here:

2/. Publishers, Regulators Tighten the Reins on AI Scraping as 2026 Dawns
Publishers and regulators are moving to limit how AI systems scrape and reuse online content, and this shift has real implications for B2B marketing teams. As rules tighten around data access, attribution, and consent, content strategy, SEO, and AI-powered workflows may need to change faster than expected.

Read the full post here:

👉 Tools in the Age of Machines:

• Sumble: Summarizes long content into clear, shareable insights.

•  SEOitis: Identifies SEO issues and opportunities to improve search performance.

• Crosspost: Posts the same content across multiple social platforms from one dashboard.