How to Repurpose OLD Content into NEW Lead Magnets w/ AI in 57 sec’s

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 How to Repurpose OLD Content into NEW Lead Magnets w/ AI in 57 sec’s

Problem
Many businesses are sitting on a goldmine of old content that goes unused. Creating new lead magnets from scratch often requires hours of design, formatting, and writing—slowing down lead generation and wasting valuable resources. This makes it difficult to consistently produce high-value freebies to fuel funnels and engage prospects.

Solution
Connor introduces a simple, AI-powered solution: the Decktopus Lead Magnet Generator. With just a few steps—pasting old content, letting the AI create an outline, and making quick edits—anyone can turn existing material into polished lead magnets. No designers, no complex formatting, just fast, effective content repurposing.

Lesson
You don’t need to create more content—you need to use what you already have, smarter. Leveraging AI tools to repurpose existing assets can save time, boost lead generation, and position your brand as an authority with expert-looking downloads. It's about working smarter, not harder.

1/. What Is Content Decay? How to Identify and Fix Declining Content
Content decay is when once-successful content loses traffic and rankings over time due to shifting user interest or increased competition. This post explains how to detect it early and refresh existing content to regain performance without starting from scratch.

Read the full post here:

2/. Why B2B CMOs Waste Weeks on Martech Failures
A new study reveals that B2B CMOs waste over 21 working days a year fixing martech issues, time that could be spent on strategy and creativity. The real problem isn't the tech itself, but how it’s chosen and managed, often without clear goals or integration plans. As AI tools flood the market, CMOs are urged to pause, assess their current stack, and prioritize integration over novelty.

Read the full post here:

👉 Tools in the Age of Machines:

• Hera.video: Transforms text prompts into professional AI-generated motion graphics and animations, enabling quick creation of branded video content.

• Imprezia.ai: Offers an AI-native advertising network that integrates seamless, non-intrusive brand mentions within AI applications, enhancing monetization without relying on traditional ads.

• Hireroger: Provides an AI-powered sales automation platform that handles prospecting, personalized outreach, and follow-ups, streamlining the outbound sales process.