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- How to persuade people just with a written message
How to persuade people just with a written message
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
October 05, 2023
You are receiving this email because you subscribed to Castleberryโs newsletter. https://www.castleberrymedia.com/
Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
๐ An innovative marketing strategy that has worked for others.
๐ The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
๐ 3 tools for the Marketer of the Future.
๐ The quote of the week. A simple take on everyday marketing concepts.
๐ค Our agency booked 146 new meetings last month - Here is exactly what our current marketing ecosystem looks like... you like it? Hate it? Confused by it?:
Problem: An agency faced the challenge of generating new meetings and leads while managing a complex marketing ecosystem.
Solution: They tackled this by optimizing Google Search, LinkedIn Ads, organic LinkedIn traffic, Listing Sites, and SEO. They also harnessed the power of retargeting across LinkedIn, Facebook, programmatic and display advertising, and YouTube, while nurturing leads through their organic communities.
Lesson: Their success showcases the importance of experimentation, diversification, and the willingness to learn from failures by embracing a holistic approach to marketing. Their success underscores the marketer's mantra: experiment, diversify, fail, and learn. For those looking to elevate their B2B marketing game, this story serves as a reminder that ongoing adaptation and a commitment to growth are key to achieving success in a dynamic marketing landscape.
1/. Do you ever need to persuade people with a written message?: A persuasion technique called the "Jenga technique" offers value to those seeking to persuade through written communication. Named after the tower-balancing game, this technique is explored in relation to its relevance in written messages.
Insights for B2B Marketing directors:
The Jenga technique involves removing unnecessary words to enhance the readability of your written content. Research indicates that easier-to-read text tends to be more persuasive, and this technique leverages this principle.
A real-world case study from LottieFiles illustrates how applying the Jenga technique to your writing can lead to increased engagement and desired actions from the audience.
Do you ever need to persuade people with a ๐๐ฟ๐ถ๐๐๐ฒ๐ป ๐บ๐ฒ๐๐๐ฎ๐ด๐ฒ?
Then there is a technique from which you can benefit. Itโs called:
๐ the ๐๐ฒ๐ป๐ด๐ฎ ๐๐ฒ๐ฐ๐ต๐ป๐ถ๐พ๐๐ฒ ๐
Itโs another gem from the best-selling and award-winning book Online Influence by my colleagueโฆ twitter.com/i/web/status/1โฆ
โ Dr. Robert Cialdini (@RobertCialdini)
4:10 PM โข Aug 3, 2023
At Castleberry, we assist B2B brands in captivating their audiences through Content Marketing strategies.
Are you ready to take the first steps toward hiring a content agency?
2/. You canโt go wrong with Gong: This blog post delves into Gong.io's transformation from a startup in 2015 to a prominent B2B Sales Conversation Intelligence software company. It emphasizes the critical role of data-driven decision-making and explores Gong.io's evolution into a revenue intelligence platform, content marketing strategies, SEO success, and its vibrant community hub.
3/. Foot Locker was able to increase their image thumbnails on Google by 343% for category pages with this one simple change: Foot Locker successfully enhanced image thumbnails on Google for their category pages by increasing the image size in their server-side rendered HTML from 67x67 to a minimum of 200x200. This simple technical SEO change significantly boosted their image indexing, leading to improved click-through rates (CTR) and better rankings.
Foot Locker was able to increase their image thumbnails on Google by 343% for category pages with this one simple change.
They received a significant uptick in images being indexed, resulting in them surpassing key local competition with their previews.
The change involved themโฆ twitter.com/i/web/status/1โฆ
โ Brodie Clark (@brodieseo)
11:22 AM โข Sep 21, 2023
๐ Tools in the Age of Machines:
Delphi.ai: Creators, Coaches, & Experts use Delphi to create a digital copy of themselves to talk with their fans 24/7/365 on any platform.
Tome.app: An AI-powered storytelling and presentation tool that helps users create engaging and visually appealing content quickly and easily.
Invideo: an AI-powered video editing platform that helps users create professional videos quickly and easily.
The key is to keep it simple, stay customer-focused, and measure what matters.