- Marketing in the Age of Machines
- Posts
- How to launch a successful podcast this 2024
How to launch a successful podcast this 2024
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
January 04, 2024
You are receiving this email because you subscribed to Castleberry’s newsletter. https://www.castleberrymedia.com/
Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 Foot Locker was able to increase their image thumbnails on Google by 343%
Problem: Foot Locker struggled to compete locally online as their image thumbnails weren't effectively indexed on Google. The small resolution (67x67) in the server-side rendered HTML prevented Google from committing the images to the index, hindering Foot Locker's visibility against local competitors.
Solution: To address the indexing issue, Foot Locker made a crucial adjustment – increasing the image size on category pages from 67x67 to a minimum of 200x200 in the server-side rendered HTML. This simple change significantly improved image indexing, leading to a boosted click-through rate (CTR), better rankings, and surpassing local competition.
Lesson: Foot Locker's experience underscores the importance of simple yet strategic changes in technical SEO. The lesson here is that even seemingly minor adjustments, such as optimizing image size, can profoundly impact online visibility and competitiveness. In the dynamic online landscape, businesses must pay attention to such details to enhance their digital presence effectively.
Have you considered similar straightforward changes for your online strategy, and how might they impact your visibility?
Foot Locker was able to increase their image thumbnails on Google by 343% for category pages with this one simple change.
They received a significant uptick in images being indexed, resulting in them surpassing key local competition with their previews.
The change involved them… twitter.com/i/web/status/1…
— Brodie Clark (@brodieseo)
11:22 AM • Sep 21, 2023
1/. How to design, launch, and publish a podcast in 2024: Embark on the journey of launching a compelling podcast in 2024 through this insightful post, covering everything from branding strategies to SEO optimization. It underscores the crucial role of quality in design and content creation. It advocates for a focus on brand consistency, the exploration of alternative SEO-friendly content, and the strategic investment in quality for a lasting impact.
Insights for B2B Marketing Directors:
Emphasize the importance of maintaining consistent branding across podcast and company channels. A unified brand experience fosters trust and recognition among your audience.
Stress the significance of investing in quality from the outset. Outsourcing tasks like audio editing to professionals contribute to a polished podcast, establishing a premium feel that resonates with the target audience.
Read the full post here:
Ready to transform your marketing strategy?
We specialize in helping B2B businesses drive traffic, generate leads, and increase sales through strategic content marketing.
2/. First-Party Data vs. Third-Party Data: Optimize your marketing strategy: Navigating the complex landscape of data for marketing strategies is no small feat, and in this post, the focus is on the comparison between first-party and third-party data. Delving into the world of marketing data, the article breaks down the definitions, benefits, and downsides of each type, emphasizing the nuanced considerations in choosing between them.
Insights for B2B Marketing Directors:
Leverage first-party data for personalized marketing campaigns, customer retention strategies, and enhanced customer experiences. Understand your existing audience deeply and tailor your marketing efforts accordingly.
Use third-party data to reach new customers and expand your audience. Enrich your understanding of target demographics beyond your current customer base and explore market trends for strategic decision-making.
3/. Here are five prompt frameworks to unlock ChatGPT's full potential: This post introduces five prompt frameworks designed to maximize the capabilities of ChatGPT. From role-playing for specific tasks to evaluating team performance, devising SEO strategies, creating sustainable brand campaigns, and developing content plans, these frameworks provide practical ways to harness ChatGPT's potential. Whether you're seeking comprehensive strategies or specific outcomes, this guide offers insights into leveraging ChatGPT effectively for diverse applications.
👉 Tools in the Age of Machines:
Osum: A website that gives you access to comprehensive competitive research, SWOT analysis, buyer personas, and growth opportunities for any product or business, streamlining your strategic focus and execution efforts.
Texts: This tool aggregates all your chats from various platforms, like iMessage, WhatsApp, etc, into a single dashboard. Eliminating the need to switch between different apps to check your messages.
Vectorizer.ai: This tool turns your pixelated images into smooth, scalable vector art for printing, editing, and more.
AI still needs humans, but that is a temporary measure.