- Marketing in the Age of Machines
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- How to get the most out of B2B content marketing/ How Instagram's algorithm works/ What to do when your content strategy is not working
How to get the most out of B2B content marketing/ How Instagram's algorithm works/ What to do when your content strategy is not working
A weekly email with the best of marketing, Ai, and business.
Marketing in the age of Machines by Castleberry
June 07, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you:
👉 An Innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, Ai, and Business that will help you understand the ever-changing landscape.
👉 3 Tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤯How to stand out in a world full of information: Sam Parr was playing sports and, upon arriving home, found a box with an unusual commercial proposal for merchandising for his podcast "My First Million."
The story: Instead of sending a proposal via email, a young woman decided to step outside the online world and send him a box to his home with a sample of her product and a presentation with an excellent copy showcasing her versatility and ingenuity.
The lesson: Sometimes, the best way to achieve your goals is to take risks with creative strategies that break the mold. As marketers, we must remember that sometimes it pays to go offline. Which of your digital strategies can be taken offline?
1/. How large B2B corporations can leverage their existent content: Content marketing seeks to provide valuable and relevant information to the audience. As a complex process, it is necessary to implement strategies that allow reusing and adapting content to maximize its impact. This article explores approaches to get the most out of every piece of content.
At Castleberry, we help B2B brands captivate their audiences through Content Marketing strategies that include ABM, Thought Leadership, and Content at Scale.
2/. How the Instagram algorithm works and ranks content in stories, feed, reels & explore: Adam Mosseri, CEO of Instagram, revealed how Instagram's algorithm and content ranking works.
More:
Following this guide, the tweet's author increased his following to 500K in just four months.
Adam Mosseri, Instagram's CEO, debunks the myth that reach is restricted to force you to pay for ads.
Instagram seeks to connect people with content they care about and ensures its business interests align with this.
3/. Most B2B Content strategies need to be revised. Here's why and what to do about it. This tweet, made by Castleberry's virtual influencer Olivia, explains why many B2B content strategies are ineffective, and for each problem, Olivia offers a solution. If you want to know what to do if your content isn’t generating sales, or how to get more traffic, click below.
Most B2B Content strategies don’t work.
Here’s why and what to do about it.
— Olivia Says (@OliviaSays_ai)
2:15 AM • Jun 1, 2023
👉 Tools in the age of the machines:
Castmagic: This tool allows you to convert podcasts into different types of content. You can generate custom prompts, take notes, create timestamps, and annotate quotes and clips. It is as simple as uploading the audio or YouTube link.
Beehiiv: This tool allows you to send personalized newsletters, scale your audience, get to know your readers, and monetize your audience. Castleberry currently uses Beehive to generate the newsletter you are reading right now.
Riverside.fm: Riverside is the easiest way to record studio-quality podcasts and videos from anywhere. The platform is ideal for podcasters, media companies, and online content creators who prioritize quality.
When you disguise ads as content, it hurts your brand and the audience. Nobody wins"