- Marketing in the Age of Machines
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- How to get ChatGPT to recommend your product
How to get ChatGPT to recommend your product
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
October 09, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
People usually try to build complex AI agents too soon, overloading them with context, skipping tests, and focusing on features instead of results. This leads to slow, unreliable bots that fail at simple tasks.
Solution
Start small with a single flow like lead capture or FAQs. Keep vector use minimal, label nodes clearly, test edge cases, and connect tools early. Build step by step instead of aiming for production-level complexity.
Lesson
Use current agent builders as a sandbox to learn and experiment. Even with limited features, they can automate real tasks today and prepare you for more advanced workflows as the tools improve.
Mastering OpenAI's NEW AI AGENT builder in 26 mins:
– start with one simple flow (lead capture or faq bot) before adding logic complexity.
– use vector stores sparingly - too much context slows performance.
– name your nodes clearly so you can debug fast.
– integrate with— GREG ISENBERG (@gregisenberg)
6:57 PM • Oct 8, 2025
1/. How do good product metrics look like in 2025?
Strong B2B marketing isn’t just about driving leads — it’s about helping users reach value quickly and stay engaged. This post explains why activation and retention matter more than traffic and offers useful benchmarks to guide better decisions.
Read the full post here:
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2/. How to get ChatGPT to recommend your product
B2B marketers should pay attention to AEO — optimizing content so AI tools like ChatGPT surface your brand in their answers. This guide explains why it converts better than traditional search and offers practical steps to make your content more discoverable in this new landscape.
Read the full post here:
👉 Tools in the Age of Machines:
StoryShort.ai: an AI tool that auto-generates faceless short videos (script, voiceover, visuals) for platforms like TikTok/YouTube.
ParseStream: a Reddit monitoring tool that alerts you when keywords relevant to your brand or leads appear, with AI-based filtering.
Scrumball: an AI platform that automates influencer marketing tasks—finding creators, outreach, campaign management, and ROI tracking.
Lead generation works best when it feels less like a transaction and more like the start of a useful conversation