- Marketing in the Age of Machines
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- How to get 200k followers on Linkedin?
How to get 200k followers on Linkedin?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
August 01, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem:
Many businesses struggle to leverage email marketing effectively, often underestimating its potential impact on revenue. Despite the common misconception that email is an outdated medium, it remains a powerful tool that can drive over 25% of a company's revenue. However, the challenge lies in capturing the attention of busy customers who may overlook or disregard lengthy, unengaging emails.
Solution:
To maximize the effectiveness of email marketing, it is crucial to make the content easily skimmable. This means getting straight to the point and using strategic formatting and sizing to guide readers' eyes through the email. By breaking down information into digestible chunks and highlighting key points, businesses can ensure that their emails are more engaging and accessible, increasing the likelihood of customer interaction and conversion.
Lesson:
The lesson here is that email marketing is far from obsolete; instead, it is a highly valuable channel when executed correctly. The key is to respect the time constraints of your audience by delivering concise, well-structured content that is easy to skim. By doing so, businesses can significantly boost their email engagement rates and overall revenue.
Are you making your emails skimmable to capture your customers' attention?
Email is not dead.
It should bring in over 25% of your revenue.
Here's a quick email marketing tip:
Make your content skimmable.
Your customers are busy. Everyone is.
Get to the point.
Use formatting and sizing to guide your readers' eyes through the email like this:
— Joe Portsmouth 🧲 (@joe_portsmouth)
1:59 PM • Apr 25, 2024
1/. The honest guide to hitting 200K LinkedIn followers
In less than a year, Wiz, a cybersecurity company, grew its LinkedIn following from 30,000 to 200,000 by focusing on creating high-quality, engaging content. This growth wasn’t due to any secret tricks or advanced tools but rather a dedication to consistently producing compelling posts. The strategy involved focusing on one main idea per post, using attention-grabbing visuals, running contests and giveaways, actively engaging with the audience, and encouraging employee advocacy. By following these straightforward yet effective tactics, Wiz significantly boosted its online presence and engagement.
Insights for B2B Marketing Directors
Ensure each post has one main idea. This helps in delivering clear and compelling messages, making your content more engaging and easier for your audience to digest.
Turn your team into brand ambassadors. Implement internal contests for the most creative comments on company posts, send weekly newsletters featuring top posts, and use LinkedIn's "Notify Employees" feature to ensure your team engages with new content.
Read the full post here:
Thinking about hiring a content agency?
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing strategy.
2/. How to adapt to an AI World:
Change can be challenging, but it's essential for growth, especially in the evolving landscape of AI. At VaynerMedia, a new Slack channel dedicated to AI tools sparked creative inspiration among the team. Embracing AI is crucial for staying relevant, as resisting technological advancements will soon feel as outdated as refusing to use email 20 years ago. Fear of AI replacing jobs is unfounded; instead, it will create new opportunities and still require human creativity and critical thinking. It's time to integrate AI into daily routines to harness its full potential.
Read the full post here:
3/. We used AI to analyze over 8,000 top ads. Here’s what we learned:
YouTube is where brands tell their best stories, from live streams announcing menu updates to short films about sustainability. It’s a go-to platform for advertisers looking to engage audiences in unique and creative ways. Using Google AI to analyze 8,000 campaigns, our team uncovered trends that make videos successful, like increased representation, celebrating individuality, and building a sense of community. These insights show why YouTube is unmatched for brand storytelling.
Read the full post here:
👉 Tools in the Age of Machines:
Cleft: Is a note-taking app. The user can record what's on their mind and get generated notes.
Colocio: An online tool that uses artificial intelligence (AI) to help manage advertising campaigns.
Soundraw: A tool that allows you to generate music using artificial intelligence (AI). You can input your desired style or mood.
It’s important for your marketing team to live with one foot in the future and have a willingness to experiment. That’s how companies uncover big upsides and brands are built.