How to Craft a 90-Day SEO Strategy That Drives Real Growth

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 How to Craft a 90-Day SEO Strategy That Drives Real Growth

Problem
Many businesses struggle with achieving meaningful results from SEO due to a lack of clear strategy and actionable processes. Without proper keyword research, content planning, and backlink building, their websites fail to attract traffic, generate leads, or improve rankings in an increasingly competitive SEO landscape.

Solution
A structured 90-day SEO strategy can help overcome these challenges by focusing on five key steps: thorough keyword research, building a prioritized content calendar, creating backlinks, optimizing website performance, and tracking progress with analytics. Dividing efforts across different funnel levels (Bofu, Mofu, Tofu) ensures content aligns with customer intent and drives meaningful engagement.

Lesson
SEO success relies on disciplined strategy and execution, not shortcuts. By committing to a process that includes research, consistent content creation, and regular optimization, businesses can steadily grow their domain authority, organic traffic, and revenue. Investing in a systematic approach, either independently or with expert support, is essential in today’s competitive digital environment.

1/. AI GTM flash survey: How marketing teams are actually using AI
The adoption of AI in go-to-market (GTM) strategies is growing but still largely experimental. Most organizations rely on ad-hoc usage led by individual team members rather than department-wide rollouts. Approximately 90% of surveyed leaders report some impact from AI adoption, though only 20% see significant results. Current AI use cases include market research, content generation, and data analysis, while more advanced applications like campaign optimization remain rare. Despite the novelty, AI shows promise as a transformative tool for sales, marketing, and RevOps functions.

Insights for B2B Marketing Directors:

• Begin by encouraging team-level experimentation with AI for targeted tasks such as creating customer-facing content, analyzing market data, or drafting campaigns. These areas offer quick wins without requiring extensive structural changes.

• Organizations piloting department-wide AI strategies are setting the groundwork for future success. Explore AI tools that complement your GTM objectives, even if adoption is incremental, to ensure you're not falling behind in the AI curve.

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2/. How to Shift from Educating to Creating Demand with Insight-Driven Content
Sharing educational content doesn’t automatically create demand, even for experts. Many fall into the trap of providing more "value" through tips, tutorials, and how-tos, only to attract audiences seeking free resources rather than premium solutions. The key to generating demand lies in delivering insight-driven content that shifts perspectives, reveals why other solutions fail, and highlights the uniqueness of your approach. It’s not about teaching more; it’s about transforming how your audience understands their problem and your solution.

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3/. p-Hacking your A/B tests
A/B testing is a powerful tool, but common mistakes like "p-hacking"—running tests until a desired result appears or stopping early—often lead to false positives. These errors undermine long-term improvement and inflate perceived gains. To truly benefit from A/B testing, marketers must avoid randomness, adopt rigorous methods, and focus on testing clear, theory-driven hypotheses. By prioritizing validated learning over surface-level results, marketers can unlock meaningful insights that drive measurable business impact.

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👉 Tools in the Age of Machines:

Aditto: Centralizes ad creation and management, streamlining workflows for efficient campaign execution.

Useremy: Provides an AI-powered chat tool that helps businesses engage customers and gather feedback through personalized, automated conversations.

Postiz: Platform that automates social media posts, enabling businesses to schedule, manage, and track their content across various platforms from a single dashboard.